Customer Experience

How to create standout customer experiences that propel you ahead to market leadership

Two big business and technology conferences begin today, attracting technology enthusiasts and business executives from across the world – Mobile World Congress in Barcelona, Spain and IBM Interconnect in Las Vegas. If you are at one of these events, key trends such as mobile strategy, differentiating experiences by design and the Internet of Things are […]

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IBM iX’s Red Hot Week

As I expect you’ve seen by now, IBM Interactive Experience (iX) grew its family considerably over the last week with the planned acquisitions of three separate digital agencies:  Resource/Ammirati, Aperto and exc.io.   All I can say is WOW — what a great week it’s been for us!  We have been building our iX skills and […]

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Harnessing data to deliver tailored customer experiences

In a commodity based market, enterprises are searching for ways to differentiate themselves from their competition. One of the opportunities lies in offering customers an excellent customer experience across all your channels. But once all enterprises in a certain market start to offer excellent customer experiences you need to start searching for a new way […]

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Putting Customer Experience First with IBM Design Thinking

In a crowded competitive landscape what really sets your products and services apart from the other brands?   Customer experience.  Experience is the emerging tactical and strategic imperative that offers brands sustained growth and differentiation. Though brands can find it hard to really understand what experience their customers want, in fact we could even go as […]

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Cognitive Copywriting?

Whether you’re a marketing veteran or a fresh graduate straight out of university one thing you will undoubtedly be tasked with is writing great copy / content.  Its a task all of us need to be skilled in, but if I was to ask for a show of hands now of how many marketers thought of […]

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Take the lead in the SEO game

Investing time and effort into Search Engine Optimisation(SEO) should be high on the lists of priorities for any brand.  It’s not just something for dedicated SEOs or the IT team, nearly every line of business has a role to play from Marketing copy writers to Product owners. The good news is that SEO is not complicated […]

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The Beauty of UX Design

This video published this week (July 15, 2015) by IBM Accessibility shows the beauty of User Experience Design, where aesthetic blends together with usability and functionality.  

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