Cognitive

Boom or Bust? Watson Helps Fantasy Football Owners Make Better Decisions

We’ll be exploring this new technology in more detail at Think 2018. Join us. Whether you’re a member of the Patriots Nation or an ardent Bills Backer, or even if those references have no significance, you can’t make it through a football season without hearing about fantasy football. It gives fans a personal connection to the game, […]

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Embracing the Power of Cognitive and AI will Fuel Next Era of Customer Experience

I have the privilege of speaking at this month’s 4th Annual Digital Customer Experience Strategies Summit on September 19, 2017 in downtown Chicago, put on by the good folks at Strategy Institute. This marquee event is only a couple of weeks away (and registrations are still being accepted if your calendar can accommodate) and it […]

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Winning the Online Shopping Festival Race by Cognitive Advertising

The Online Shopping Festivals are gradually becoming a battle ground for the top retailers as the winner becomes the first off the starting block in the annual festival shopping race.  They need to arm themselves with a huge war chest of advertising dollars. Interestingly, there was a 111% uplift in digital ad spend on Cyber […]

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Emergence of the New Target Audience in a Cognitive World

The bedrock of an effective and impactful marketing strategy continues to remain a granular understanding of end customers. Marketers have leveraged various research and analytical techniques to understand every facet of their customers – who are they, what they buy, which channels they prefer and how they respond to changes in prices and promotions. Organizations […]

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