Cognitive

Embracing the Power of Cognitive and AI will Fuel Next Era of Customer Experience

I have the privilege of speaking at this month’s 4th Annual Digital Customer Experience Strategies Summit on September 19, 2017 in downtown Chicago, put on by the good folks at Strategy Institute. This marquee event is only a couple of weeks away (and registrations are still being accepted if your calendar can accommodate) and it […]

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Join a Celebration of Digital Craft with IBMiX at Cannes Lions Festival

Carpe the Digital Diem with IBMiX at Cannes! It never ceases to amaze me how fast the world is changing. When I first began attending the annual Cannes Lions International Festival of Creativity as a creative director five years ago I would have told you then that I had seen the future, and it looked […]

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Winning the Online Shopping Festival Race by Cognitive Advertising

The Online Shopping Festivals are gradually becoming a battle ground for the top retailers as the winner becomes the first off the starting block in the annual festival shopping race.  They need to arm themselves with a huge war chest of advertising dollars. Interestingly, there was a 111% uplift in digital ad spend on Cyber […]

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Cognitive computing helps us reimagine customer experiences like never before

Interested to learn all about reimagining customer experiences? Look no further! Since our creation in 1911, IBM has declared three eras of computing: The tabulating systems era started in the early 19th century, with electromechanical machines designed to assist with summarizing information. The programmable systems era took over in the 1940’s, with mechanical devices that […]

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Emergence of the New Target Audience in a Cognitive World

The bedrock of an effective and impactful marketing strategy continues to remain a granular understanding of end customers. Marketers have leveraged various research and analytical techniques to understand every facet of their customers – who are they, what they buy, which channels they prefer and how they respond to changes in prices and promotions. Organizations […]

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Designing Enchanting Experiences In The Cognitive Era

From Dick Tracy’s watch to Wonder Woman’s Bracelets to Bat Girls total recall and technopathy, fiction has a intriguing dialog with invention. This dialog can serve as inspiration to designers and engineers alike when creating for brands in the cognitive era. As a kid with reading disabilities, I learned to read, function and play in the real […]

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Outthink Disruptions with Mobility in the Cognitive Era

When 91 percent people respond that they keep their mobile phones within arm’s reach, it isn’t going too far when it’s said ‘Mobile is Everything’. The theme for this year’s Mobile World Congress shines the spotlight on possibly the most powerful platform for business innovation that has surfaced over the years. At IBM, we believe […]

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Men Buy, Women Shop – How about the next Gen Connected & Automated Shwopper?

In the current retail eco-system it is all about Shopper who is Smart, Intelligent, Connected and Always on !! The retailers are being pushed to provide an omni-channel experience to the shoppers for where-ever, what-ever, how-ever shwopping. And the last best experience is THE experience that the Shopper demands !! While the retailers are embracing […]

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