Business Design

How IBM is leveraging Salesforce in the development of connected cars?

Just about every aspect of our lives has become connected and more intelligent. IBM has been consciously at the forefront of shaping this “Smarter Planet” since the turn of the century — some would argue for its entire 104-year history. But it is our clients that are leading the way, giving meaningful new life to […]

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Revolutionising the Runway with Dashing Dashboards

As IBM’s partnership with the City of Melbourne enters its second year, our IBM Interactive Experience team is proud of the new and exciting digital experiences we’re bringing to Melbourne Spring Fashion Week 2015.  We are encouraging shoppers, runway addicts, retail and fashion bloggers to digitally interact with the fashion event in new ways. As […]

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Mobile Strategy – Single Apps vs. Mobile Platform

Research showed that people prefer their mobile phone over deodorant. Yes, that says enough – mobile plays a vital role in our daily lives and people go far to keep their mobile phone close. Many people say: “mobile is just a channel” – well, I strongly disagree. Mobile brings great new opportunities for every industry. […]

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The importance of starting with “Why?”

Note: This is a re-post from the former IBM Interactive blog. By Julie Schwartz, Jon Wiita, and Adam Shatzkamer The iX Customer Experience Strategy Team was recently enlisted by a US insurer to help advance its omnichannel experience strategy for the retail channel. The client has been the global leader in providing insurance and protection […]

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Are you Ready-To-Wear The Future?

While there has been much talked about over the last few years about the future of wearables, this year seems to be the year we go from novelty to necessity.  Whether you have the Apple Watch on your wrist or Sensoria’s smart socks on your feet, we have now entered an age where the internet of […]

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Five Things You Should Experience This Week: 3.30.2015

  Five Things You Should Experience This Week: 3.30.2015 #OpenMicMondays #5TYSE from IBM Interactive Experience

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Five Things You Should Experience This Week: 1.5.2015

Five Things You Should Experience This Week: 1.5.2015 Five Things You Should Experience This Week: 1.5.2015 from IBM Interactive Experience

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Five Things You Should Experience This Week: 12.1.14

Five Things You Should Experience This Week: 12.1.14 from IBM Interactive Experience

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Five Things You Should Experience This Week: 11.24.14

  Five Things You Should Experience This Week: 11.24.14 from IBM Interactive Experience

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Five Things You Should Experience This Week: 10.27.14

  Five Things You Should Experience This Week: 10.27.14 from IBM Interactive Experience

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