Business Design

Show me the money

Design on its own is not sufficient to stand up a new experience or a new business, nor is technology. There are three legs to the stool. The third is business strategy. How will you make money? What is your competitive advantage? How will you win? Take the three together, and you have a solid, […]

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Design drives value and disruption, technology enables it

After I share my view on the central role of design thinking in digital, as I did in my last post, the old cliché is often brought up: if Henry Ford had used design thinking, he would have designed a faster horse and not a car. But I think that does design thinking a disservice. […]

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Good design is good business

If you google “CEO strategy”, you’ll get about 128 million results. Seem like a lot? Google “CEO design”. You’ll get 259 million – over twice as many. Now, I can’t go back 10 years and do the same search, but we do know that design is a CEO agenda item right now. Some might thank […]

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Join a Celebration of Digital Craft with IBMiX at Cannes Lions Festival

Carpe the Digital Diem with IBMiX at Cannes! It never ceases to amaze me how fast the world is changing. When I first began attending the annual Cannes Lions International Festival of Creativity as a creative director five years ago I would have told you then that I had seen the future, and it looked […]

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Social in Style: IBM iX study explores social media use in the fashion industry

Announcing the new IBM iX study about social media in fashion:”Data is Fashionable“. The fashion industry has seen a lot of disruption over the last few months, with several major announcements that will impact customer experience, supply chains, and broader talent and business operations. This is in response to the realisation that the industry’s business model was not […]

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Creating the Next Best Experience

Co-authored by Paul Papas and Eric Berridge The demand for the “next best experience” is constantly evolving, which compels the most successful companies to adopt a state of constant innovation. Across all industries, creating an exceptional customer experience is today’s most competitive battleground. To meet this client demand, extending our strategy and cloud platform capabilities, […]

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Why Is Design Thinking Healthcare Consumerism’s Most Important Factor?

Let’s begin this piece with a survey question about how your organization views the importance of customer experience in consumerism. If you think your organization views customer experience as the most important component of having a successful healthcare consumerism program, type the letter ‘A’—case does not matter. Otherwise, type the letter ‘B’. Your answers will […]

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IBM Cognitive and Interactive Experiences at SXSW

IBM — and IBM Interactive Experience — are excited to be attending South by Southwest Interactive. This is the annual nexus of experience design digerati who immerse themselves in what’s new and provocative in the world of digital experience transformation, and it’s a movement we’re proud to be shaping. We look forward to being in Austin […]

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IBM iX’s Red Hot Week

As I expect you’ve seen by now, IBM Interactive Experience (iX) grew its family considerably over the last week with the planned acquisitions of three separate digital agencies:  Resource/Ammirati, Aperto and exc.io.   All I can say is WOW — what a great week it’s been for us!  We have been building our iX skills and […]

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Managing creative assets with Git and IBM Bluemix

Producing, shipping and managing assets is common to many disciplines. In marketing and communications, it is, of course, an intrinsic part of the customer’s brand experience. Assets have to be on-time, on-brand, and right first time. Electronically, assets are just files in a filesystem. Developers have used many ways to control and manage their assets […]

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Harnessing data to deliver tailored customer experiences

In a commodity based market, enterprises are searching for ways to differentiate themselves from their competition. One of the opportunities lies in offering customers an excellent customer experience across all your channels. But once all enterprises in a certain market start to offer excellent customer experiences you need to start searching for a new way […]

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Why does experience matter? #CustExpChat recap

All the insights from our ‘Experience Matters’ Crowdchat [View the story “Why does experience matter? #CustExpChat recap” on Storify]

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