Managing Consultant, IBM iX

Winning the Online Shopping Festival Race by Cognitive Advertising

The Online Shopping Festivals are gradually becoming a battle ground for the top retailers as the winner becomes the first off the starting block in the annual festival shopping race.  They need to arm themselves with a huge war chest of advertising dollars. Interestingly, there was a 111% uplift in digital ad spend on Cyber […]

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Emergence of the New Target Audience in a Cognitive World

The bedrock of an effective and impactful marketing strategy continues to remain a granular understanding of end customers. Marketers have leveraged various research and analytical techniques to understand every facet of their customers – who are they, what they buy, which channels they prefer and how they respond to changes in prices and promotions. Organizations […]

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