Digital Marketing & Innovation Consultant - IBM iX & Mobile

Disrupting Disruption

It seems to me that nearly every blog, LinkedIn Pulse article or business journal that I read has stark warnings about how disruptive innovations will overtake whole industries and that established businesses have much to fear for the future because of disruption. Just this morning I read a great article about the growth of Uber and there […]

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Putting Customer Experience First with IBM Design Thinking

In a crowded competitive landscape what really sets your products and services apart from the other brands?   Customer experience.  Experience is the emerging tactical and strategic imperative that offers brands sustained growth and differentiation. Though brands can find it hard to really understand what experience their customers want, in fact we could even go as […]

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3 Reasons your Brand needs Social Media Analytics

As brand marketers we have long understood the value of Social Media marketing to engage with our customers not just by offering great value through awesome content but also as a very valuable cost-effective channel for customer service.  Though we have also seen in recent times organic reach falling and putting our brands before new […]

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Cognitive Copywriting?

Whether you’re a marketing veteran or a fresh graduate straight out of university one thing you will undoubtedly be tasked with is writing great copy / content.  Its a task all of us need to be skilled in, but if I was to ask for a show of hands now of how many marketers thought of […]

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Take the lead in the SEO game

Investing time and effort into Search Engine Optimisation(SEO) should be high on the lists of priorities for any brand.  It’s not just something for dedicated SEOs or the IT team, nearly every line of business has a role to play from Marketing copy writers to Product owners. The good news is that SEO is not complicated […]

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A Starter Guide On How to Audit For User Experience

You probably all know the old adage “The customer is always right” but how many times does a customer’s action on a brands website or app end up being wrong even when the customer thinks its right?   This can be a big problem as a frustrated user is less likely to spend time on site if […]

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Start your brands customer engagement strategy with 5 simple questions

“The individual-centered economy is already here” – IBM Digital Reinvention paper, 2014   Today’s customer is nearly always connected via mobile and social technologies that have rapidly changed the marketing landscape.  A landscape that is continually changing and putting more and more power in the hands of the individual customer.  For brands this poses many questions […]

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