THINK Leaders

The Green Machine: Bloomberg’s Curtis Ravenel on environmental economics

Curtis Ravenel created Bloomberg’s sustainable business and finance group in 2006 with the goal of using data to improve internal operational efficiencies. Three years later, with $28 million in savings booked, his group branched out from cutting costs to bringing in revenue. Inspired by their own work, they started to work with the product teams […]

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Wednesday, February 08: IBM THINK Leaders presents Digital Founders Panel — 2017 Kickoff Edition

Join us on Wednesday, February 8th from 7 – 9 pm for IBM THINK Leaders’ first event of the new year at Lifion by ADP! This 2017 kickoff event will feature a special Digital Founders Panel moderated by Robert Schwartz, Global Leader of Strategy & Design, IBM iX. The format will include 45 minutes of […]

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Watson Goes To The US Open To Bring Fans Closer To The Tennis Action

In an article which appears on Forbes.com, Noah Syken, Vice President of Global Sponsorships and Client Executive Programs for IBM, describes how technology is bringing fans closer to the game at this year’s US Open. Tennis is, and always will be, about the intense competition between players on the court. But the information and technology […]

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THINK Pod with Andrew Davis : Write the Answers You Want to Get

Brandscaping author Andrew Davis talks to Robert Schwartz about the power of the subscription model, the dreaded marketing funnel, and creating the problem you solve.

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Sales Transformation at Scale Live Chat

What challenges face chief marketing officers who seek to excel in data-driven leadership and the creation of engaging customer experiences? On February 9th we asked a panel of experts to share their wisdom on this topic and join us for a chat, which is archived in the comment section below. Our panel included: Carolyn Baird, […]

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Get updates on the new CMO video series Above the Clutter

“Everyone thinks they’re a marketing expert,” says CMO Club founder Pete Krainik in the first episode of Above the Clutter. But what do CMOs consider to be their main expertise? And how can marketing experts like you learn from them? Throughout this new online video series, Krainik goes right to the source to have in-depth […]

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CMO Live Chat with THINK Leaders

What challenges face chief marketing officers who seek to excel in data-driven leadership and the creation of engaging customer experiences? On February 9th we asked a panel of experts to share their wisdom on this topic and join us for a chat, which is archived in the comment section below. Our panel included: Carolyn Baird, […]

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Retail and Security Live Chat with THINK Leaders

Woman using mobile phone while shopping in supermarketEditor’s note: the live chat in the comments section is from January 28, 2016. As key purchasing moments increasingly move online, new opportunities for retailers to enhance their customer experiences emerge. Unfortunately, so do new opportunities for cybercrime and security breaches. Brian Kilcourse (@KilcoRSR), Managing Partner at Retail […]

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The Experience Revolution: The Game is on

Executive Summary Businesses across multiple industries are feeling the heat from disruptors who are using digital to revolutionize how customers interact with brands. Armed with these new experiences, customers are becoming increasingly impatient with incumbents who don’t keep up. Helping customers easily find what they need, simplifying signup, driving personalization and streamlining access to support […]

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CES 2016: Internet of Things moves from concept to reality

This year’s Consumer Electronic Show (CES) in Las Vegas helped to prove the “Internet of things” (IoT) is no longer a buzzword but a reality, and everything from homes to cars to athletic gear will soon be connected. This is not only a technological shift, but also a business one. As IDC predicts, by 2020, […]

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CES 2016 Trends to Watch for CEOs

Welcome to Fabulous Las Vegas Sign The latest gadgets and innovations featured are already transforming what it means to lead in a constantly evolving tech landscape. For the Consumer Electronics Show in Las Vegas, here’s a look at trending topics for Chief Executive Officers. What do other CEOs think about the future of consumer technology? […]

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CES 2016 Trends to Watch for CMOs

At the Consumer Electronics Show in Las Vegas, businesses and consumers alike are discussing new technologies that are making a big impact. Here’s a look at trending topics at this year’s event for Chief Marketing Officers.How will TV change marketing? As more viewers cut the television cord, digital content marketing moves into the forefront. A […]

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