Paul Papas

How Football Fans and Event Enthusiasts Helped to Design the New Mercedes-Benz Stadium Experience

It’s summertime here in the US, but soon autumn will arrive and that means the return of football. NFL fans will flock to stadiums across the country to tailgate and cheer on their favorite athletes and teams. At the Atlanta Falcons / Arizona Cardinals preseason game on August 26, more than 71,000 fans will walk […]

Continue reading

Creating the Next Best Experience

Co-authored by Paul Papas and Eric Berridge The demand for the “next best experience” is constantly evolving, which compels the most successful companies to adopt a state of constant innovation. Across all industries, creating an exceptional customer experience is today’s most competitive battleground. To meet this client demand, extending our strategy and cloud platform capabilities, […]

Continue reading

IBM iX’s Red Hot Week

As I expect you’ve seen by now, IBM Interactive Experience (iX) grew its family considerably over the last week with the planned acquisitions of three separate digital agencies:  Resource/Ammirati, Aperto and exc.io.   All I can say is WOW — what a great week it’s been for us!  We have been building our iX skills and […]

Continue reading

Digital on Display at the Cannes Lions International Festival of Creativity

In its annual Agency Report for 2015, marketing and media bible Advertising Age made it clear that the “Mad Men”-era is behind us. The magazine reported that digital work has been grabbing share from non-digital agency work, making up nearly 40 percent of U.S. agency revenue in 2014. The internet of things, quantified self and […]

Continue reading