Natalia Gonzalez Chavez

thinkPod: Bitcoin & the Democratization of Commerce feat. Alex Adelman, Co-Founder & CEO, Lolli

In this episode, we are joined by Alex Adelman, Co-founder and CEO of Lolli, a bitcoin rewards e-commerce startup based in NYC. We talk about borderless commerce, barriers of entries to cryptocurrency, and evolving business models.

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thinkPod: Foodie Tribes and Changing Times feat. Jon Carter, CDO & CTO, Snap Kitchen

In this episode of thinkPod at SXSW 2018, Amanda Thurston (Marketing Services Leader, IBM iX) is joined by Jon Carter (Chief Digital Officer and Chief Technology Officer, Snap Kitchen) to discuss conscious sourcing, Foodie Tribes, and transitioning to digital business models.

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thinkPod @ Cannes Lions 2018: We Should Be Paying Agencies More feat. John Nardone, CEO, Flashtalking

In our first installment of thinkPod at Cannes Lions 2018, Amanda Thurston (Marketing Services Leader, IBM iX) sits with John Nardone (CEO, Flashtalking)to discuss the realities of GDPR, the intersection of creativity and personalization, and the state of the agency relationship.

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thinkPod: Meet the Parents feat. Niko Woischnik, Founder of Tech Berlin, Tech Open Air, and Ahoy! Berlin

In the latest episode of thinkPod, Robert Schwartz (Global Leader of Agency Services, IBM iX) is joined by Niko Woischnik (Founder of Tech Berlin, Tech Open Air, and Ahoy! Berlin), a serial entrepreneur and all-around Renaissance man. Find out why in this episode.

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thinkPod @ SXSW: Building Authentic Brand Experiences on Social with Ragy Thomas, Founder & CEO, Sprinklr

In our first installment of thinkPod @ SXSW 2018, we are joined by Ragy Thomas, Founder & CEO of Sprinklr. In this chat hosted by Amanda Thurston, Digital Marketing Services Leader at IBM iX, the two discuss experience-building as branding, the evolution of social, and the role of the CMO. Want more thinkPod @ SXSW? […]

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thinkPod: iX thinkLeaders at SXSW 2018

Join IBM iX’s Robert Schwartz, Global Leader of Agency Services, and Amanda Thurston, Marketing Services Leader, as they reflect on SXSW 2018 and share insights from this week’s thinkLeaders guests.

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Laura Walker, CEO, New York Public Radio

Laura Walker, CEO of New York Public Radio, sits down with Robert Schwartz, Global Leader of Agency Services at IBM iX, to talk about creating an audio brand (not just a radio brand) at WNYC studios. Subscribe to IBM thinkLeaders! Learn more about IBM iX

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Jorge Espinel, Head of Global Business Development, Spotify

Jorge Espinel, Head of Global Business Development at Spotify, talks with Robert Schwartz, Global Leader of Agency Services at IBM iX, about creating meaningful customer experiences and finding innovative solutions to challenges in the music industry.

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How Cognitive is Changing Advertising

Cognitive technology is radically reinventing every aspect of advertising, from creative processes to customer experience design and campaign optimization, to deliver experiences like never before. This discussion will center on how cognitive tools are helping marketers all over the world adapt quickly to the needs of their customers, allowing them to respond in a more […]

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Oliver Rosenthal – Industry Leader, Creative Agency, Google Germany

Fireside chat at dmexco 2017 with Oliver Rosenthal, Industry Leader, Creative Agency, Google Germany — moderated by Robert Schwartz, Global Leader, Agency Services, IBM iX. Subscribe to IBM thinkLeaders!

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Targeting is no longer a dirty word

One-size-fits-all marketing is increasingly ineffectual, so targeting has become essential to giving customers the experience they want. This means getting out of their way when they aren’t interested, showing up when they are, and maintaining a consistent voice and presence across multiple platforms. This discussion will tackle how publishers and advertisers alike are gearing up […]

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Frankly, the Internet of Things is the next step in addressability

Frank Discussions with iX thinkLeaders at Cannes Lions Festival of Creativity 2017 Frankly, the Internet of Things is the next step in addressability The advent of digital gave marketers an exciting way to advertise, introducing real-time measurement and accountability. It also gave consumers tools to get what they want without interruptions. Sophisticated CMOs have countered […]

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