Natalia Gonzalez Chavez

Laura Walker, CEO, New York Public Radio

Laura Walker, CEO of New York Public Radio, sits down with Robert Schwartz, Global Leader of Agency Services at IBM iX, to talk about creating an audio brand (not just a radio brand) at WNYC studios.

Continue reading

Jorge Espinel, Head of Global Business Development, Spotify

Jorge Espinel, Head of Global Business Development at Spotify, talks with Robert Schwartz, Global Leader of Agency Services at IBM iX, about creating meaningful customer experiences and finding innovative solutions to challenges in the music industry.

Continue reading

How Cognitive is Changing Advertising

Cognitive technology is radically reinventing every aspect of advertising, from creative processes to customer experience design and campaign optimization, to deliver experiences like never before. This discussion will center on how cognitive tools are helping marketers all over the world adapt quickly to the needs of their customers, allowing them to respond in a more […]

Continue reading

Oliver Rosenthal – Industry Leader, Creative Agency, Google Germany

Fireside chat at dmexco 2017 with Oliver Rosenthal, Industry Leader, Creative Agency, Google Germany — moderated by Robert Schwartz, Global Leader, Agency Services, IBM iX. Subscribe to IBM thinkLeaders!

Continue reading

Targeting is no longer a dirty word

One-size-fits-all marketing is increasingly ineffectual, so targeting has become essential to giving customers the experience they want. This means getting out of their way when they aren’t interested, showing up when they are, and maintaining a consistent voice and presence across multiple platforms. This discussion will tackle how publishers and advertisers alike are gearing up […]

Continue reading

Frankly, the Internet of Things is the next step in addressability

Frank Discussions with iX thinkLeaders at Cannes Lions Festival of Creativity 2017 Frankly, the Internet of Things is the next step in addressability The advent of digital gave marketers an exciting way to advertise, introducing real-time measurement and accountability. It also gave consumers tools to get what they want without interruptions. Sophisticated CMOs have countered […]

Continue reading

Frankly, your brand is only as good as your customer experience

Frank Discussions with iX thinkLeaders at Cannes Lions Festival of Creativity 2017 Frankly, your brand is only as good as your customer experience With ad blocking and skipping, and the decline of TV ratings, brands are no longer built with advertising but rather in the myriad moments of contact with customers, online and off. This […]

Continue reading

Frankly, talking like a millennial isn’t enough – with IBM iX & Mic

Frank Discussions with iX thinkLeaders at Cannes Lions Festival of Creativity 2017 Frankly, talking like a millennial isn’t enough The conventional wisdom for the last half decade has been that for a brand to engage their Millennial audience online, they must speak “authentically” in the argot of the online Millennial. This best practice is no […]

Continue reading

Frankly, you should be thinking about Blockchain as the next big thing in programmatic

Frank Discussions with iX thinkLeaders at Cannes Lions Festival of Creativity 2017 Frankly, you should be thinking about Blockchain as the next big thing in programmatic In 2016, programmatic digital display ad spending represented over two-thirds of total digital display ad spending in the US. Programmatic is clearly the present and future, yet the unprecedented […]

Continue reading

Errol Baran, SVP Business Development and Innovation, BBC

As part of the “Frank Discussions with IBM iX thinkLeaders” series that took place at Cannes Lions International Festival of Creativity, Errol Baran, SVP Business Development and Innovation at BBC, and Robert Schwartz, Global Leader, Agency Services at IBM iX discuss how BBC is driving its marketing innovation and exciting trends in news and media. […]

Continue reading

Ronalee Zarate-Bayani, Head of Integrated Marketing & Digital Advancement, The Hershey Company

As part of the “Frank Discussions with IBM iX thinkLeaders” series that took place at Cannes Lions International Festival of Creativity, Ronalee Zarate-Bayani, Head of Integrated Marketing & Digital Advancement at The Hershey Co., and Robert Schwartz, Global Leader, Agency Services at IBM iX discuss driving marketing transformation through digital at one of the *sweetest* […]

Continue reading

Gabriel Fernandes, Head of Consumer Experience, Pernod Ricard

As part of the “Frank Discussions with IBM iX thinkLeaders” series that took place at Cannes Lions International Festival of Creativity, Gabriel Fernandes, Head of Consumer Experience at Pernod Ricard, and Robert Schwartz, Global Leader, Agency Services at IBM iX discuss creating meaningful customer experiences and marketing transformation through digital Pernod Ricard. Subscribe to IBM […]

Continue reading