Mark Crowther

Show me the money

Design on its own is not sufficient to stand up a new experience or a new business, nor is technology. There are three legs to the stool. The third is business strategy. How will you make money? What is your competitive advantage? How will you win? Take the three together, and you have a solid, […]

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Design drives value and disruption, technology enables it

After I share my view on the central role of design thinking in digital, as I did in my last post, the old cliché is often brought up: if Henry Ford had used design thinking, he would have designed a faster horse and not a car. But I think that does design thinking a disservice. […]

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Good design is good business

If you google “CEO strategy”, you’ll get about 128 million results. Seem like a lot? Google “CEO design”. You’ll get 259 million – over twice as many. Now, I can’t go back 10 years and do the same search, but we do know that design is a CEO agenda item right now. Some might thank […]

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