Vice President & European Leader, IBM iX

Digital Transformation: It Takes a Village

Businesses today are almost universally seeking to transform themselves in order to provide the type of engaging experiences that will meet their customer’s (constantly evolving) expectations and give them an edge. Through an ecosystem of partners, acquisitions and home grown-capabilities that span each and every layer of the enterprise, IBM is helping businesses modernize for […]

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IBM iX welcomes ecx.io!

Today I am excited to announce that IBM has closed on the acquisition of ecx.io – a leading, European, full service digital agency headquartered in Dusseldorf, Germany – to join our IBM iX family. Driven by consumer expectations for engaging experiences and seamless commerce, the demand for digital commerce and customer platform solutions is on […]

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From CMO to CXO – The data-driven journey towards building a deeper understanding of consumers

Our industry is not only changing, but converging. This year’s CMO Study by IBM reveals that as part of an effort to secure their customers, 63 per cent of CMOs state that delivering deeper, richer customer experiences is the top marketing priority in 2016. But how can we shift from this act of recognition to […]

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Digital Reinvention Starts with the Customer Experience

By Matt Candy and Gerald Lanzerits     There’s a heightened focus on the customer experience, especially when it comes to commerce transactions. Our clients seek digital commerce and customer platform solutions that will drive and enable digital reinvention. These platforms help enterprises integrate and engage with their customers consistently across all touch points, driving […]

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Creating a Better, Digitized World — Together

By Matt Candy and Dirk Buddensiek     Creating engaging experiences takes a combination of digital, creative and design skills to provide companies with the sort of transformative ideas that drive real results.  Every day our clients are looking for true innovation that will ultimately lead to their digital reinvention. It’s that demand that brings […]

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