Nitin Jaitly

Igniting the bonfire of digital reinvention: Start the fire before there’s nothing left to burn

Recently, I was at a campground at night. The smell of campfires was unmistakable, and my eyes picked out the many flickering points of light in contrast to the pitch-black night. The individual blazes gave warmth and light to each separate group of campers — comforting, but going no further than their respective fire pits. […]

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Thinking big about mobile and cognitive: Reimagining customer experience

In some ways, digital, mobile and cognitive are becoming substitutes for another word… modern. The modern consumer mindset has been dramatically shaped by the power and pace of mobile. We expect to get anything we’re looking for easily, immediately, and in relevant personal context. A tall order for most companies! Facing this level of expectation, […]

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Join a Celebration of Digital Craft with IBMiX at Cannes Lions Festival

Carpe the Digital Diem with IBMiX at Cannes! It never ceases to amaze me how fast the world is changing. When I first began attending the annual Cannes Lions International Festival of Creativity as a creative director five years ago I would have told you then that I had seen the future, and it looked […]

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Why Is Design Thinking Healthcare Consumerism’s Most Important Factor?

Let’s begin this piece with a survey question about how your organization views the importance of customer experience in consumerism. If you think your organization views customer experience as the most important component of having a successful healthcare consumerism program, type the letter ‘A’—case does not matter. Otherwise, type the letter ‘B’. Your answers will […]

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Designing Enchanting Experiences In The Cognitive Era

From Dick Tracy’s watch to Wonder Woman’s Bracelets to Bat Girls total recall and technopathy, fiction has a intriguing dialog with invention. This dialog can serve as inspiration to designers and engineers alike when creating for brands in the cognitive era. As a kid with reading disabilities, I learned to read, function and play in the real […]

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How to create standout customer experiences that propel you ahead to market leadership

Two big business and technology conferences begin today, attracting technology enthusiasts and business executives from across the world – Mobile World Congress in Barcelona, Spain and IBM Interconnect in Las Vegas. If you are at one of these events, key trends such as mobile strategy, differentiating experiences by design and the Internet of Things are […]

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Reinventing The Wheel

The Automotive & Aerospace industries are one of the most exciting spaces that you could be working in when it comes to Experience Design. The forces of change are strong and our incentives to reinvent the wheel have never been more noble or more tied to the entrepreneurialism and invention that brought about the second […]

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Why does experience matter? #CustExpChat recap

All the insights from our ‘Experience Matters’ Crowdchat [View the story “Why does experience matter? #CustExpChat recap” on Storify]

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Insights from Dreamforce 2015 – Part One: Making the World a Better Place

Insights Having spent most of this week in San Francisco at Dreamforce 2015, I have an even greater appreciation for Salesforce, and their commitment to making the world a better place.  With their million book drive for children, women in leadership summit, and executive leadership summit, it is uber-evident that Salesforce was founded on the […]

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How IBM is leveraging Salesforce in the development of connected cars?

Just about every aspect of our lives has become connected and more intelligent. IBM has been consciously at the forefront of shaping this “Smarter Planet” since the turn of the century — some would argue for its entire 104-year history. But it is our clients that are leading the way, giving meaningful new life to […]

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Revolutionising the Runway with Dashing Dashboards

As IBM’s partnership with the City of Melbourne enters its second year, our IBM Interactive Experience team is proud of the new and exciting digital experiences we’re bringing to Melbourne Spring Fashion Week 2015.  We are encouraging shoppers, runway addicts, retail and fashion bloggers to digitally interact with the fashion event in new ways. As […]

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IBM and Salesforce Alliance Clients Share Their Transformation Stories at Dreamforce 2015

IBM and Salesforce have partnered together for many years. In keeping with this year’s Dreamforce theme,“Inspiration. Imagination. Innovation” IBM invites you to hear from our clients and their experiences as they transform their enterprise with solutions from Salesforce and services from IBM. We think you’ll be inspired to use your imagination and innovate after hearing […]

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