Cole Stryker

How the Blockchain Will Free Your Identity

How do you know I am who I say I am? How do you know that I can be trusted? You might look for me on Twitter or Facebook. If you’re an app maker, you might rely on Apple or Google. If you’re an officer of the law, you may ask for my driver’s license, […]

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With ICOs, Blockchain Goes Big Despite Big Setbacks

It’s impossible to escape certain buzzwords in business and tech media, and last year’s “bitcoin” has given way to “blockchain,” the technology that undergirds the cryptocurrency which promises to change how we think about everything. The summer of 2017 could be dubbed the Summer of the ICO, or Initial Coin Offering. Blockchain startups sell “tokens,” […]

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Building an analytics layer for virtual reality

Companies can learn a lot about you by examining how you interact with a simple banner ad. They know where you came from and how long you’ve spent scrolling. With a pre-roll video spot, they can determine more. Now that brands are dipping their toes into VR experiences, they are poised to unleash rivers of […]

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Should brands on Twitter talk like teenagers?

On May 28, a rogue account masquerading as the official Twitter presence of RC Cola (@OfficialRCCola) was suspended. The account joined Twitter in April of 2017, and had developed a following that surpassed the official RC Cola account. Recently, the account fooled its followers into believing that it was taking potshots at the Trump administration, […]

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The end of "woke" branding

In 2004, Dove launched its Campaign for Real Beauty, an ad campaign that broke from traditional beauty advertising, which emphasizes impossibly thin, blemish-free bodies. Instead, their ads were populated by women of all shapes and colors. The campaign’s inclusive message garnered buckets of media adoration and industry awards for parent company Unilever. Dove’s viral hit […]

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