Brett Wachter, Global Marketing & Experience Platforms Lead | IBM iX

Hyper-Personalization: Insights and Action to Deliver Targeted Digital Marketing

As Adobe Summit kicks off, CXOs and digital leaders are coming to see their ability to drive hyper-personalization is finally within their grasp. Brands realize they won’t thrive by personalizing only a few customer experiences. The efforts spent on occasional outreach are better spent on a process that continuously learns about customers because the brand […]

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