Amanda Thurston

Leadership Insights from the Robert Schwartz Era

Many of our followers know Robert Schwartz as our video host and the butt of many of my podcast jokes.  If you’ve watched the series long enough, you might also know him as a marketer, a father and a husband, an avid soccer fan, a student of politics, and a man who can’t quite move […]

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Cannes Lions 2018: A Push for Belonging

This year’s Cannes Lions festival was, predictably, a place where the freshest creative ideas, new media platforms, and groundbreaking technologies were on full display. This year felt like a confirmation of everything we’ve been saying for years: that technology isn’t just a piece of the marketing mix—marketing IS technology, and anyone trying to make marketing […]

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Think Conference Wrap Up: Incumbents Strike Back

Our first ever Think Conference has come and gone, and I continue to be energized and excited by the insights shared at this global meeting of the minds. There are so many technologies and disruptions at work in our economy, and this year’s Think touched on all of them, from the Cloud to Blockchain, to […]

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SXSW Takeaways: AI Will Allow for More Creativity, Not Less

This year at SXSW, Artificial Intelligence was predictably a recurring theme. There were dozens of panels on the subject of AI and its infinite applications. The technology is infiltrating every industry so quickly, one can’t help but feel we are on the verge of a fundamental shift, akin to the Web 2.0 revolution, or even […]

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Behind the Screens: iX thinkLeaders at Dreamforce 2017

Join IBM iX’s Robert Schwartz, Global Leader of Agency Services, and Amanda Thurston, Marketing Services Leader, as they sit at Watson West in San Francisco in the middle of Dreamforce 2017 to discuss all the happenings at this year’s conference and share insights from this week’s thinkLeaders guests and panelists from brands like Airbnb, Facebook, […]

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Key Insights from Cologne: A dmexco 2017 Review

Every September, digital marketing’s brightest minds and boldest voices gather in Cologne, Germany for two days to discuss what’s new in digital. This year’s event boasted more than 50,000 visitors from dozens of countries. Dmexco caters to a more technology-oriented audience than other industry conferences such as Cannes Lions, so the conversation around the event […]

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