Why is VRChat so popular, and what’s it mean for the future of virtual reality?

There are precisely three things to do in the social VR app called VRChat. You can build a room. You can create an avatar to exist within that room and those created by others. Finally, you can take on the persona of this character and talk to other avatars. Apart from a few minigames, there […]

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Instant Checkout: Transforming Customer Experience with Shell

Self-checkouts are supposed to save us time, but crumpled barcodes in unpredictable packaging locations requiring individual scanning, and the dreaded ‘unexpected item in the bagging area’ warning message can quickly turn a trip to the shop into an extreme test of one’s patience. The longer and more arduous the process to check out, the more […]

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Three Ways Metalearning Will Change the Face of Artificial Intelligence

If you were going purely off of what is depicted in movies and television shows, you’d think that using AI was an extremely streamlined process. Got a problem? Just push a few buttons or simply say what you want to your computer—and a few moments later the AI will have the issue resolved. The reality […]

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Keep Your Brand Relevant in a Voice-First World

With recent advances in AI, including natural language processing (NLP), voice will be the next big paradigm in how we interact with digital devices. With the big tech companies racing to establish dominance of their respective voice platform, it’s only a matter of time until spoken dialogue will become the standard for digital interfaces. Whether […]

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thinkPod: Eric Martinez, former Partner and Designing Change Lead at VSA, co-founder at Studio Bonafide

In this episode, Amanda Thurston, Marketing Services Leader at IBM iX, sits with Eric Martinez, former Partner and Designing Change Lead at VSA, to discuss business visioning, nurturing talent and creativity, and the written word in a digital world. Since the recording of this podcast, Eric Martinez has left VSA to start a new venture. […]

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How Funny Should a Chatbot Be?

Question: Why do scuba divers always fall backwards out of the boat? Answer: If they fell forward they would still still be in the boat. Ba dum tsh. This dad joke comes courtesy of Microsoft’s Cortana. Chatbots, just like dads, want to be funny. As chatbots and other conversational interfaces become a part of our […]

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Holiday Inn Is Showing How VR Can Boost the Hospitality Industry

When Holiday Inn figured out how to build a sample room in a shipping container for trade shows, it was a win. Instead of building a sample room from scratch for each event, then tearing it down and donating the furniture, the hotel brand could now have the room picked up and delivered to the […]

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WTF?: An Interview With Tim O’Reilly

Tim O’Reilly is often referred to as “The Oracle of Silicon Valley.” A 2010 Inc. article running with that title referred to him as Silicon Valley’s leading intellectual and noted that “O’Reilly is worth listening to because he has been on top of nearly every important technology development of the past three decades.” Lately we […]

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thinkPod: Akash Malhotra, Co-founder & COO, Eventable

We’re back after a busy week at Dreamforce 2017! Listen as IBM iX Marketing Services Leader Amanda Thurston is joined by Akash Malhotra, Co-founder and COO of Eventable. In this fireside chat, they discuss entrepreneurship, what it means to be a mentor, and a new facet of digital – marketing through the calendar. Learn more […]

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Fulfilling the Potential of AI Requires Getting Interpretability Right

I’m awesome at commuting. Take your pick: subway, bus, or train—I can navigate a complex fare system, bob-and-weave through a difficult transfer, and make it to my destination on time even after leaving way later than I should. But, inevitably, when any of those vehicles break down, I’m stuck. It’d be crazy to put me […]

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The Savings App Explosion

On Black Friday and Cyber Monday 2017, shoppers around the country turned to their smartphones and laptops. According to Adobe Analytics data, American shoppers spent approximately $6.6 billion on Cyber Monday and $5 billion on Black Friday. For value-savvy shoppers, there was one extra ingredient in the mix: Apps and websites offering online-only coupons and […]

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Four Predictions on the Future of VR from a Watson Product Director

There are two reasons that Michael Ludden, director of product of IBM Watson Developers Labs & AR/VR Labs, starts his presentations with a video of Star Trek actors playing the virtual reality game Star Trek Bridge Crew. First, it’s a perfect example of how his labs are melding Watson’s artificial intelligence capabilities with the burgeoning […]

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