March 15, 2013 | Written by: John Palfreyman
Military organization can reap significant information advantage from Social Media technology adoption (see the links below to my previous blog posts), but add the (secure) access everywhere proposition of our MobileFirst
portfolio and the transformational opportunities are magnified several-fold!
Why so? Let’s first recap the applicability of Social Business to the Military, as shown in Figure 1 below.
Figure 1 – Social Business for the Military
Considering the two sides of Figure 1:
Internal: Social Media technologies can be used for more efficient internal working by leveraging knowledge across the organization, whilst providing a team based, highly collaborative method of problem solving suited to evolving mission needs.
External: Social Media technologies offer much to the military, giving the opportunity to project a positive external image of Defence to citizens and stakeholders. Monitoring and analysis of Social Media usage by the adversary also provides a complimentary source of Open Source Intelligence.
We can now add MobileFirst into this mix, as powerful e-collaboration suites (such as IBM Connections
) are available on SmartPhone and Tablet devices, as shown in Figure 2.
Figure 2 – IBM Connections on Mobile
Internal: This gives a military organization the ability to further increase organizational efficiencies and knowledge sharing by providing information access to military personnel at their point of need. The possibilities are endless, ranging from delivering education material to troops on deployment, to giving logistics personnel access to central supply management systems whilst in the Warehouse.
External: the young people that are most attractive military recruits are likely to spend more time on their SmartPhone than a PC / laptop, so mobile should be considered the preferred recruiting channel.Furthermore, the bad guys are ever more likely to use social media technologies hosted on a mobile device to plan and execute incidents, so the collection, analysis and fusion of these interactions will prove a vitally important source of Open Source Intelligence.
Related previous blog posts are: