Social Media in Defence – So What?

Over the last several weeks I have outlined the potential that Social Media technologies offer to a military customer in transforming their business to cope with today’s mission needs and budgetary constraints. I will now complete the series by outlining how the use of Social Business is relevant to the Military and suggesting the first steps that could be taken by these organizations to embrace the new technologies.

Social Media technologies can drive mission benefit by addressing the change drivers for a military organization that I introduced in my first blog post “Why Bother?” Against each driver, Table 10 lists specific suggestions for how Social Media can drive mission benefit.

Table 10 – Social Media Benefit for the Military

First Steps: for an organization interested in adopting Social Media Technologies to drive mission benefit here are three, practical specific suggestions:

  1. Become an active (personal) user of a few Social Media sites to understand what they offer to you as a customer.
  2. Get a small team in your organization (ideally cross division) to use IBM Greenhouse (free to use!) to explore how e-Collaboration can help them solve a mission problem.
  3. Sponsor a proof of concept to explore the value from capturing and analyzing social media data to supplement Open Source Intelligence.

Contact me at if you would like to continue the discussion!

Join us for the Live Debate at SPADE 2012


Director - Blockchain | National Security - CTO Team Europe

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