December 8, 2014 | Written by: John Palfreyman
Categorized: Defence & Intelligence
Defence & Intelligence Organisations are facing an unprecedented set of challenged as summarised in Figure 1.
Figure 1 – Defence Challenges
Against a backdrop of budget cuts they face a totally unpredictable, technology savvy and asymmetric threat whilst having to cope with a vast variety of mission types, ranging from offensive operations to natural disaster recovery.
Coalition operations are now the norm. The need to team with military counterparts from other Countries and a vast array of other Government departments and NGOs adds considerable complexity.
Government is starting to embrace Social Media technologies as shown in the Figure 2 below to ensure it is:
- Connected – with citizens, leaders and partners to correctly position their policies and services
- Open – to embrace the drives towards open and transparent Government
- Responsive – to use information and insight to anticipate and address evolving situations or opportunities
- Secure – so that appropriate controls and protection is in place to prevent leakage or contamination of sensitive information
Figure 2 – Government Response
Military organisations share many of these pressures hence can learn from these early initiatives to transform.
Agree? Disagree? Disinterested? I welcome your feedback / participation preferably via this blog or by e-mail / telephone if you prefer. AND watch this space for WHAT Social Media can offer a Defence organisation.