September 25, 2012 | Written by: John Palfreyman
Following my previous post Social Business for Defence: Why Bother? I now give an overview about WHAT Social Business can do for the military, illustrated in Figure 3 below.
Figure 3 – Social Media for the Military
Social Media technologies offer the Military opportunity to transform their external interactions and optimize their internal operations as follows:
- External: they can use Facebook, Twitter, YouTube and similar to promote a positive image of the organization to citizen and stakeholder communities. They can also monitor and analyze social media interactions of individuals and groups or around specific events as a supplementary source of open source intelligence.
- Internal: the powerful, integrated capabilities of e-Collaboration Platforms can be used to improve internal efficiencies, enabling groups to come together cross organizational boundaries to solve problems or engage in specific missions.
I will expand on the four quadrants shown in Figure 3 in subsequent posts.
Agree? Disagree? Disinterested? I welcome your feedback / participation preferably via this blog or by e-mail / telephone if you prefer.
Previous postings in this series are: