Social Business for Defence: What?

Following my previous post Social Business for Defence: Why Bother? I now give an overview about WHAT Social Business can do for the military, illustrated in Figure 3 below.

 

Fig2-1a
Figure 3 – Social Media for the Military 

Social Media technologies offer the Military opportunity to transform their external interactions and optimize their internal operations as follows:

  1. External: they can use Facebook, Twitter, YouTube and similar to promote a positive image of the organization to citizen and stakeholder communities. They can also monitor and analyze social media interactions of individuals and groups or around specific events as a supplementary source of open source intelligence.
  2. Internal: the powerful, integrated capabilities of e-Collaboration Platforms can be used to improve internal efficiencies, enabling groups to come together cross organizational boundaries to solve problems or engage in specific missions.

I will expand on the four quadrants shown in Figure 3 in subsequent posts.


Agree? Disagree? Disinterested? I welcome your feedback / participation preferably via this blog or by e-mail / telephone if you prefer.

Previous postings in this series are:

Director - Blockchain | National Security - CTO Team Europe

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