Social Business for Defence: Customer Viewpoint

In my blog post series (see below for links to each chapter) I described how defence organisations can use Social Media technologies to help them transform.

It was my great pleasure to facilitate two breakout sessions at IBM SPADE 2012 last week in Berlin to discuss how military organisations can leverage this exciting technology to mission benefit. We held two breakout sessions focused on Social Business and were lucky to attract some sixty delegates to discuss and debate this topic in open, non-attributary “round table” sessions.

This figure was used at the start of each session to recap how Social Media technologies can help a Defence Organisation:

Fig2-1a

I summarise below the key discussion threads, categorised into internal or external usage of Social Media technologies.
INTERNAL (Working together to solve problems across organisational silos)
  1. Leadership, awareness, education and clear usage guidelines are essential for the use of Social Media as a organisational transformation vehicle.
  2. Most organisations use selected e-Collaboration technologies (chat, video conference) but modern suites (eg IBM Connections) bring everything together into one integrated workspace.
  3. Social media technologies offer ease of use (facebook like), can speed up decision making and can optimise work behaviour, but are unlikely to be used at the combat edge!
EXTERNAL (Promoting a positive image of the Military, or monitoring the bad guy’s use of Social Media)
  1. Analysis of Social Media interactions can give valuable insight into how people are thinking & reacting. “People” can be citizens, employees or bad guys.
  2. Commercial technologies are available NOW for the analysis of social media, and organisations (military & commercial) are starting to use them.
  3. Military organisations face a common challenge of recruiting talented young people; Social Media is a channel that this demographic use all the time.

Director - Blockchain | National Security - CTO Team Europe

More stories

Can we beat the opioid epidemic using artificial intelligence?

A complex and tragic epidemic When there is a natural disaster, explosion or virus with the potential to cause the loss of thousands of lives in the U.S., we are quick to respond and then analyze causal issues contributing to the disaster. Our government and private partner agencies rally together and develop a plan to […]

Continue reading

A New Chain of Trust – Blockchain and Its Impact on Trustworthy Systems

The Need for Trust I remember when I first started learning about security and the concepts of CIA – Confidentiality, Integrity and Availability. At the heart of these concepts is trust. For us in IT, that means creating trusted systems that support our organization’s business processes. Unfortunately, we have not really been able to achieve […]

Continue reading

How to implement Tim O’Reilly’s vision for Government-as-a-Platform

Recently, I interviewed Sangeet Paul Choudary, a C-level executive advisor and an international best-selling author. He is the co-author of Platform Revolution and the author of Platform Scale. He has been selected as a Young Global Leader by the World Economic Forum and is ranked among the top 30 emerging thinkers globally in 2016 by […]

Continue reading