Social Business for Defence: Customer Viewpoint

In my blog post series (see below for links to each chapter) I described how defence organisations can use Social Media technologies to help them transform.

It was my great pleasure to facilitate two breakout sessions at IBM SPADE 2012 last week in Berlin to discuss how military organisations can leverage this exciting technology to mission benefit. We held two breakout sessions focused on Social Business and were lucky to attract some sixty delegates to discuss and debate this topic in open, non-attributary “round table” sessions.

This figure was used at the start of each session to recap how Social Media technologies can help a Defence Organisation:


I summarise below the key discussion threads, categorised into internal or external usage of Social Media technologies.
INTERNAL (Working together to solve problems across organisational silos)
  1. Leadership, awareness, education and clear usage guidelines are essential for the use of Social Media as a organisational transformation vehicle.
  2. Most organisations use selected e-Collaboration technologies (chat, video conference) but modern suites (eg IBM Connections) bring everything together into one integrated workspace.
  3. Social media technologies offer ease of use (facebook like), can speed up decision making and can optimise work behaviour, but are unlikely to be used at the combat edge!
EXTERNAL (Promoting a positive image of the Military, or monitoring the bad guy’s use of Social Media)
  1. Analysis of Social Media interactions can give valuable insight into how people are thinking & reacting. “People” can be citizens, employees or bad guys.
  2. Commercial technologies are available NOW for the analysis of social media, and organisations (military & commercial) are starting to use them.
  3. Military organisations face a common challenge of recruiting talented young people; Social Media is a channel that this demographic use all the time.

Director - Blockchain | National Security - CTO Team Europe

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