Social Business for Defence – Combating External Ignorance

Following my previous post Social Business for Defence: What?  I now explain the benefits of using Social Media technologies for EXTERNAL facing purposes.

Let’s consider this in two parts – Gather Intelligence & Positive Defence.

Gather INTELLIGENCE:  The spectrum of social media data will represent about 30% of data available to Government organizations in the 2015 timeframe. There is a vast array of data types within Social Media, as represented in the Conversation Prism.  The adversary is increasingly relying to Social Media to coordinate operations as shown in Figure 4.
Figure4
Figure 4: Adversaries Use of Social Media

Intelligence solutions of the future must be able to process this information, and combine it with more traditional sources of information in a timely fashion.  If done correctly, this will increase the quality of the intelligence product. There are some excellent early examples of civil and military intelligence organizations embracing social media to supplement their Open Source intelligence collection.

Positive DEFENCE:  Social media represents an effective way of getting information to a broad range of citizens and partners. Figure 5 shows NATO’s facebook page, enjoying over 85K “likes” at the time of capture.

Figure5

Figure 5: NATO as Exemplar for Positive Image for Defence

In addition to an effective publicity media, this also promotes positive citizen sentiment and can represent a complementary recruitment media.


Agree? Disagree? Want to Join the Discussion? I welcome your feedback / participation preferably via this blog or by e-mail / telephone if you prefer.

Previous postings in this series are:

Director - Blockchain | National Security - CTO Team Europe

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