June 27, 2013 | Written by: John Palfreyman
Categorized: Defence & Intelligence
Social media will represent some 30% of data available to Government organisations by 2015. The bad guys increasingly rely on Social Media to coordinate operations. Intelligence solutions must be able to process this data and combine it with traditional information sources. If done correctly, this will increase the quality and timeliness of the intelligence product. If Social Media data is ignored, the quality of the intelligence product will erode over time.
By learning from a number of projects with early adopter customers, IBM had developed a framework for Social Media Analysis.
Figure 1 – Analysis Framework
This framework makes extensive use of commercial software products at each analysis step, including:
INGEST – The DataPower Appliance is used to translate data in different formats to a common schema for downstream analysis. Real Time pattern matching is rendered through InfoSphere Streams.
PROCESS – Cognos Consumer Insights helps pinpoint top influencers, measure the volume of commentary and identify the geographic origin of comments. IBM Content Analytics helps discover long-term non-obvious relationships.
ANALYSE – here we look to maximize the value of the human in the loop through combining i2 Analyst’s Notebook with SPSS to measure influential voices within a social media environment (topical or geographic) or community.
These analysis possibilities are just part of the value that Social Media offers to the military. Please see Social Media for the Military White Paper.