Institute for Business Value

How winning companies use cloud as a technology convergence platform

Technologies like blockchain, artificial intelligence (AI), the Internet of Things (IoT), big data and predictive analytics are causing massive industry dislocation. Visionary organizations are leveraging cloud technology to take advantage of them all.

These organizations are a giant step ahead in the game, according to new research from the IBM Institute for Business Value. They are wielding cloud’s capabilities beyond company borders. Their investments in cloud-enabled emerging and disruptive technologies are inciting industry dislocation via value chain disruption, industry convergence, and the emergence of new competitors and ecosystems.

Cloud visionaries conceptualize cloud as a crucible – an environment where technologies can coalesce to formulate winning strategies that change everything. Unlike their “sidelined” peers, cloud winners say they no longer regard cloud simply as a place to collect and manipulate data. Instead, they see it as a technology convergence platform that their companies employ to fuse new technologies with strategic transformation.

Surveyed cloud visionaries merge potentially disruptive technologies with the cloud today

Thinking ahead, visionaries realize that cloud’s technology convergence power will spur innovation within their organizations and throughout their value chains. Harnessing cloud’s transformative capabilities, executives in these visionary enterprises predict that their organizations will wield it to invent first-of-a-kind customer experiences, attract new customers, create a new ecosystem and develop new business models – within the next three years.

Cloud integrated with new and emerging technologies will rule the world. To stay in the game, every organization needs to learn how to exploit cloud crucibles that deliver competitive advantage.

How can your organization pursue a winning cloud strategy? For more findings and case studies about the strategies of high-performing organizations, including recommendations for creating your own strategy, read our new study.

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Research Director & Global Cloud Leader, IBM Institute for Business Value

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