C-Suite

The Undiscovered Country…

 

“…from whose bourn
No traveler returns, puzzles the will
And makes us rather bear those ills we have
Than fly to others that we know not of?”

– W.Shakespeare, To be or not to be (from “Hamlet, Prince of Denmark”)

 

CEOs tell us that we are at a watershed moment. Technological advances are creating massive upheavals in traditional industries, which are converging in unexpected ways. 60 percent of CEOs we spoke to believe that the most intense competition in the future will come from outside their industry.

At the same time, new ecosystems are emerging, redefining traditional value chains and fundamentally changing how decisions are made and innovation is done. And, customer expectations around how they expect to be treated and engaged with are escalating fast.

The 818 CEOs we interviewed for the Global C-suite Study have a clear idea of what needs to happen to successfully meet these challenges.

First, they are embracing emerging economic ecosystems. 69 percent of CEOs believe their organization will play a very different role in the future in ecosystems. And CEOs surveyed from the most successful organizations – what we call torchbearers – are 41 percent more likely to engage in revenue model innovation and 70 percent more likely to strive to be first to market.

CEOStudy_TwitterUnpaid_Datagram

Second, they are expanding customer reach. Torchbearer CEOs are 31 percent more likely to pursue new delivery channels, 36 percent more likely to rethink customer segments, and 46 percent more likely to enter new geographic markets.

Third, they are accelerating innovation. Torchbearer CEOs are 18 percent more likely to embrace agility and 52 percent more likely to engage in experimentation. 95 percent of CEOs are actively seeking to hire new talent with necessary skills.

Torchbearer CEOs are treading a path that all organizations can follow. Far from fearing disruption and change, they embrace it and are looking to thrive in a dramatically new and radically different business environment.

To learn more on how leading CEOs are pursuing opportunities for new business models and preparing their organizations to meet today’s challenges, get the CEO perspective out now.

Research Director, IBM Institute for Business Value

More stories

Why digital transformation succeeds. And why it doesn’t.

Eighty-four percent of digital transformation efforts fail. What do these failures have in common? Better yet, what can predict success? To find out, we commissioned Forrester Consulting to conduct a global research study with 475 individuals leading digital transformation efforts at organizations spanning 10 industries. In the study, “Beneath The Surface Of Digital Transformation: Why […]

Continue reading

The benefits of automation you didn’t see coming

Automation pays out, and relatively quickly too. But some of the benefits come from less obvious places. The recent Forrester Total Economic Impact study looked at the impact — costs and benefits — of automation in the world of application management, based on in-depth interviews with IBM clients. For many organizations, the catalyst for considering […]

Continue reading

GDPR and protecting data privacy with cryptographic pseudonyms

Within two years, most of today’s cybersecurity technologies will be obsolete. Since the beginning of 2016, hackers have stolen more than 8 billion records — more than double the two previous years combined — and that doesn’t account for unreported intrusions. The current system of patches, firewalls and blacklists isn’t working. It’s no match for […]

Continue reading