social_media

Re: Social Media Tutoring for Execs

In response to: Social Media Tutoring for Execs "I don't know what to share" is a common argument against posting status updates by novices in the online social space, but not very valid one in my book. If you don't know what to share, read what others have...

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Driving the social business agenda – New conversations and new capabilities

A few short years ago, the developing social networking space was regarded as somewhat of a curiosity. Many organizations looked on with some indifference as social networking sites such as Facebook started to emerge. But all that has changed dramatically in a...

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From Social Media to Social CRM – What Customers Want

Social media holds enormous potential for companies to get closer to customers and, by doing so, facilitate increased revenue, cost reduction and efficiencies. But first, companies need to understand what customers value most, especially when they are in the...

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How social is your business?

As the world becomes more instrumented, interconnected and intelligent and the population continues to embrace social computing, today’s enterprises face the dawn of a new era – the era of the Social Business. Just as the Internet changed the marketplace...

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Intelligence is not Intimacy

Customer intimacy, that Holy Grail of Customer strategy, has recently taken on a new reality with the proliferation of mobile broadband, social media & social networks, as well as the growth of customer analytics. But just knowing things about customers –...

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