social_business

Re: Social Media Tutoring for Execs

In response to: Social Media Tutoring for Execs "I don't know what to share" is a common argument against posting status updates by novices in the online social space, but not very valid one in my book. If you don't know what to share, read what others have...

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Inspirations from Lotusphere #3 – Social Business Applications are not “add-ons”

We used to think of social apps as separate add-ons, nice-to-have alongside our regular working environment, to connect to our colleagues in between work tasks. More and more, however, “work” and “social” are intertwining, and reinforcing each ...

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Inspirations from Lotusphere #1: 2012 will be the tipping point for Social Business

OK GO, the fantastic opening act this year at Lotusphere, called it a “tech conference.” It wasn't, at least not just that. This conference was about what we believe to be “the most profound transformation in years,” and an enormous opportunity for our...

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Inspirations from Lotusphere #2 – “Social” will be key to continued corporate growth

(2) “Social” will be key to continued corporate growth Business Process Transformation has over the last years been an effective way to improve organizational effectiveness and productivity. In fact, organizations that have transformed and automated their...

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Social Business is about People and Opportunities

Implementing Social Business is different to most of what businesses have done over the past decades. The running of companies and organizations has traditionally been focused on systematizing, defining processes and implementing various control mechanisms....

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Measuring the impact of social technologies on the business – The new ROI

With social networking tools dramatically changing the way we communicate and collaborate – both at home and on the job – some fundamental questions are repeatedly being asked by colleagues and clients of ours. IBM hosted an online conversation, called a “Jam”...

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Social business are we asking the right questions?

Social business is driving many changes in behaviour both within the organization and in the market place generally, but the really big shift is the area of consumer to consumer interaction. Consumers talking to each other, via social media, represent an...

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Driving the social business agenda – New conversations and new capabilities

A few short years ago, the developing social networking space was regarded as somewhat of a curiosity. Many organizations looked on with some indifference as social networking sites such as Facebook started to emerge. But all that has changed dramatically in a...

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More power to the consumer – the changing face of social business

A revolution is happening out there with consumers, and is accelerating in scale and pace.   Many years ago, business was very transactional with relatively limited real connection between the consumer and seller. Remember the model T Ford? Any color is...

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From Social Media to Social CRM – What Customers Want

Social media holds enormous potential for companies to get closer to customers and, by doing so, facilitate increased revenue, cost reduction and efficiencies. But first, companies need to understand what customers value most, especially when they are in the...

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How social is your business?

As the world becomes more instrumented, interconnected and intelligent and the population continues to embrace social computing, today’s enterprises face the dawn of a new era – the era of the Social Business. Just as the Internet changed the marketplace...

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