smarter_commerce

Every industry can learn from retail’s pursuit of optimal customer experience

Retail and consumer products brands have much work to do to satisfy customers’ continually evolving expectations. On a 0 – 100 scale, brands scored an average of 33 in the 2017 Customer Experience Index Study from the IBM Institute for Business Value. Only 3 percent of brands were classed as “Leading Edge,” which means they […]

Continue reading

A value chain management vision

Volatile global market conditions, customer demand variability, and increasing customer expectations all require optimal value chain configurations. A predictive, demand-driven value chain model makes it possible to smooth volatility through an optimal...

Continue reading

Customer Analytics Pave the New Path to Value

A strong focus on customer-related analytics is one of the key attributes that distinguishes the most analytically sophisticated organizations identified in our recent research, Analytics: The new path to value . It is also a focus of the new IBM initiative,...

Continue reading

More power to the consumer – the changing face of social business

A revolution is happening out there with consumers, and is accelerating in scale and pace.   Many years ago, business was very transactional with relatively limited real connection between the consumer and seller. Remember the model T Ford? Any color is...

Continue reading

From Social Media to Social CRM – What Customers Want

Social media holds enormous potential for companies to get closer to customers and, by doing so, facilitate increased revenue, cost reduction and efficiencies. But first, companies need to understand what customers value most, especially when they are in the...

Continue reading

New business models for the digital revolution

The business world has already gone through information revolutions based on digital technology and the Internet. But today’s transformation has raised the ante. People everywhere are using mobile devices to bring digital capabilities to nearly everything they...

Continue reading

Launch of Smarter Commerce Consulting

Today, we’re launching the Smarter Commerce initiative , a new practice in IBM Global Business Services, and a set of offerings and services from across IBM designed to help our clients increase the value they generate for their customers in a world that is...

Continue reading