If ever there was a time for Chief Marketing Officers (CMOs) to take center stage, it’s now. According to the new Global C-suite Study from the IBM Institute for Business Value, market factors surpassed technology as the most important external force impacting C-level survey respondents’ businesses. As more companies adopt foundational digital technologies, these become less […]
The role of the chief information officer (CIO) is getting harder. CIOs must anticipate and build for the future while responding to the pressures of the current business environment. With increasing numbers of organizations putting IT at the center of their strategies, CIOs are playing key roles in everything from driving culture change to creating […]
Starting this week, the newest gadgets will glisten in all their glory at CES in Las Vegas. While the latest curved TV is beautiful, the IBM Institute for Business Value would like to focus on strategies that can help your business before your feed is filled with shiny objects. We have one of the richest global […]
It has become something of a cliché to hear that the pace of change in business continues to accelerate. Yet based on the evidence from thousands of in-depth interviews with senior executives for the Global C-suite Study over the course of this year, it’s apparent that there is some truth to the claim. At the […]
Have you ever asked yourself what it takes to make a change? Does it begin with action?
We hear it all the time. Organizational culture is too ‘soft,’ too difficult to measure and just doesn’t impact the bottom line.
We all enjoy a good story. In fact, research shows that telling stories is the most powerful way to activate our brains.
When it comes to consumer goods or services, most people would agree that the old adage, ‘You get what you pay for’ is right on. We expect that higher-end products are typically of better quality.
IBM Talent Acquisition Optimization entered IBM through acquisition in 2012, and for the last several years, we have worked diligently to integrate into the IBM landscape.
We all know an employee value proposition (EVP) is at the center of an employer brand. An EVP serves as the foundation for expressing the organizational culture and a company’s promise regarding the employee experience.