organizational culture

CMOs have a new marketing mandate

If ever there was a time for Chief Marketing Officers (CMOs) to take center stage, it’s now. According to the new Global C-suite Study from the IBM Institute for Business Value, market factors surpassed technology as the most important external force impacting C-level survey respondents’ businesses. As more companies adopt foundational digital technologies, these become less […]

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CIOs: The role has become more than meets the ‘I’

The role of the chief information officer (CIO) is getting harder. CIOs must anticipate and build for the future while responding to the pressures of the current business environment. With increasing numbers of organizations putting IT at the center of their strategies, CIOs are playing key roles in everything from driving culture change to creating […]

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Seven strategic considerations electronics executives should be talking about

Starting this week, the newest gadgets will glisten in all their glory at CES in Las Vegas. While the latest curved TV is beautiful, the IBM Institute for Business Value would like to focus on strategies that can help your business before your feed is filled with shiny objects. We have one of the richest global […]

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Business trends change faster than executives can prepare

It has become something of a cliché to hear that the pace of change in business continues to accelerate. Yet based on the evidence from thousands of in-depth interviews with senior executives for the Global C-suite Study over the course of this year, it’s apparent that there is some truth to the claim. At the […]

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Organizational Culture and the Employee Lifecycle

Your employer brand should be prominently featured in the candidate and employee lifecycle, creating familiarity with and understanding of your culture.

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What We Do Takes Heart

It’s that time of year again. The time when love is in the air. When retailers pack their stores with greeting cards, chocolates and other Valentine’s Day artifacts.

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When It Comes to Organizational Culture, Which Comes First: Action or Motivation?

Have you ever asked yourself what it takes to make a change? Does it begin with action?

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Do You Think Organizational Culture Is Too ‘Soft?’ Think Again.

We hear it all the time. Organizational culture is too ‘soft,’ too difficult to measure and just doesn’t impact the bottom line.

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Want to Enhance Your Employer Brand? Let Your Employees Do The Talking

We all enjoy a good story. In fact, research shows that telling stories is the most powerful way to activate our brains.

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You Get What You Pay For: 3 Reasons to Invest In a Quality Career Site

When it comes to consumer goods or services, most people would agree that the old adage, ‘You get what you pay for’ is right on. We expect that higher-end products are typically of better quality.

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IBM Talent Acquisition Optimization Promotes its Employee Value Proposition Through Video

IBM Talent Acquisition Optimization entered IBM through acquisition in 2012, and for the last several years, we have worked diligently to integrate into the IBM landscape.

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How an Authentic EVP Can Re-Recruit Your Existing Employees

We all know an employee value proposition (EVP) is at the center of an employer brand. An EVP serves as the foundation for expressing the organizational culture and a company’s promise regarding the employee experience.

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