organizational culture

CMOs have a new marketing mandate

If ever there was a time for Chief Marketing Officers (CMOs) to take center stage, it’s now. According to the new Global C-suite Study from the IBM Institute for Business Value, market factors surpassed technology as the most important external force impacting C-level survey respondents’ businesses. As more companies adopt foundational digital technologies, these become less […]

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CIOs: The role has become more than meets the ‘I’

The role of the chief information officer (CIO) is getting harder. CIOs must anticipate and build for the future while responding to the pressures of the current business environment. With increasing numbers of organizations putting IT at the center of their strategies, CIOs are playing key roles in everything from driving culture change to creating […]

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Seven strategic considerations electronics executives should be talking about

Starting this week, the newest gadgets will glisten in all their glory at CES in Las Vegas. While the latest curved TV is beautiful, the IBM Institute for Business Value would like to focus on strategies that can help your business before your feed is filled with shiny objects. We have one of the richest global […]

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Business trends change faster than executives can prepare

It has become something of a cliché to hear that the pace of change in business continues to accelerate. Yet based on the evidence from thousands of in-depth interviews with senior executives for the Global C-suite Study over the course of this year, it’s apparent that there is some truth to the claim. At the […]

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Organizational Culture and the Employee Lifecycle

Your employer brand should be prominently featured in the candidate and employee lifecycle, creating familiarity with and understanding of your culture.

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