employment branding

The Critical Tool Your Career Site May Be Missing

Just as there are visual learners, there are visual job seekers. That’s why your career site should have an interactive job map.

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Modernize Your Career Site to Support Global Search

Global organizations by necessity have large career sites. What they shouldn’t have is an unnavigable maze that frustrates job seekers.

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Hiring to Support Rapid Expansion

“We’re going to need 400 hires of varying skills and experience to be trained and ready to deploy in six months to run our new plant location in southern California—and by the way, we have never operated in this market, so company recognition may be a challenge.”

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Redesign Your Career Site for Optimal Candidate Engagement

High bounce rates on career sites and applicant tracking systems is a well-known problem. Numerous studies have shown that the majority of job seekers who begin an application online don’t complete it.

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How to Run a Successful Talent Community, Part 1

Talent acquisition leaders agree that talent communities are key to recruiting success and thus corporate growth. So why do so few businesses run them effectively?

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Organizational Culture and the Employee Lifecycle

Your employer brand should be prominently featured in the candidate and employee lifecycle, creating familiarity with and understanding of your culture.

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3 Tips for Improving and Measuring Social Recruitment

Many factors contribute to the strength of your employment brand, ranging from overall market brand awareness to the candidate experience during the application process.

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Reaching Passive Candidates: How Talent Communities Can Help

In our previous blog about passive candidates, we discussed how you can attract applicants who are primarily motivated by personal factors such as salary, cutting a career path and working for a “dream company.”

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Reaching Passive Candidates: How Recruitment Marketing Can Help

In the first blog of this series, we discussed that most employees — even the ones who appear satisfied in their current jobs — are open to the idea of changing jobs if the right opportunity comes along.

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Reaching Passive Candidates: How an Employee Value Proposition Can Help

In the “Reaching Passive Candidates” blog series, we’re examining how talent acquisition professionals can use candidate motivators and elements of employment branding as a method of triggering a passive candidate’s interest in a job.

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The Benefits of Using RPO

Recruitment processing outsourcing (RPO) is transferring the responsibility for part or all of the candidate recruitment process to a third-party expert.

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Social Media Employment Branding Improves Candidate Perceptions of Kennametal

The challenge Recent restructuring changes were hindering perceptions of what it’s like to work at Kennametal.

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