employment branding

Four steps can help your organization close the gender gap in leadership

Despite abundant evidence that gender equality in leadership is good for business, an overwhelming majority of organizations say advancing women into leadership roles is not a formal business priority, according to a new study from the IBM Institute for Business Value (IBV). In fact, women hold only 18 percent of senior leadership positions among 2,300 organizations surveyed […]

Continue reading

CHROs: It’s time to reinvent HR

Executives say they feel constant pressure to evolve their organizations. Chief human resources officers (CHROs) have one of the most crucial roles in this ongoing thrust toward rapid transformation: they must find, develop and keep the right talent to overcome organizational inertia and keep the company moving forward. The IBM Institute for Business Value interviewed […]

Continue reading

The Critical Tool Your Career Site May Be Missing

Just as there are visual learners, there are visual job seekers. That’s why your career site should have an interactive job map.

Continue reading

Modernize Your Career Site to Support Global Search

Global organizations by necessity have large career sites. What they shouldn’t have is an unnavigable maze that frustrates job seekers.

Continue reading

Hiring to Support Rapid Expansion

“We’re going to need 400 hires of varying skills and experience to be trained and ready to deploy in six months to run our new plant location in southern California—and by the way, we have never operated in this market, so company recognition may be a challenge.”

Continue reading

Redesign Your Career Site for Optimal Candidate Engagement

High bounce rates on career sites and applicant tracking systems is a well-known problem. Numerous studies have shown that the majority of job seekers who begin an application online don’t complete it.

Continue reading

How to Run a Successful Talent Community, Part 1

Talent acquisition leaders agree that talent communities are key to recruiting success and thus corporate growth. So why do so few businesses run them effectively?

Continue reading

Organizational Culture and the Employee Lifecycle

Your employer brand should be prominently featured in the candidate and employee lifecycle, creating familiarity with and understanding of your culture.

Continue reading

3 Tips for Improving and Measuring Social Recruitment

Many factors contribute to the strength of your employment brand, ranging from overall market brand awareness to the candidate experience during the application process.

Continue reading

Reaching Passive Candidates: How Talent Communities Can Help

In our previous blog about passive candidates, we discussed how you can attract applicants who are primarily motivated by personal factors such as salary, cutting a career path and working for a “dream company.”

Continue reading

Reaching Passive Candidates: How Recruitment Marketing Can Help

In the first blog of this series, we discussed that most employees — even the ones who appear satisfied in their current jobs — are open to the idea of changing jobs if the right opportunity comes along.

Continue reading

Reaching Passive Candidates: How an Employee Value Proposition Can Help

In the “Reaching Passive Candidates” blog series, we’re examining how talent acquisition professionals can use candidate motivators and elements of employment branding as a method of triggering a passive candidate’s interest in a job.

Continue reading