employment branding

Organizational Culture and the Employee Lifecycle

Your employer brand should be prominently featured in the candidate and employee lifecycle, creating familiarity with and understanding of your culture.

Continue reading

Reaching Passive Candidates: How Talent Communities Can Help

In our previous blog about passive candidates, we discussed how you can attract applicants who are primarily motivated by personal factors such as salary, cutting a career path and working for a “dream company.”

Continue reading

Reaching Passive Candidates: How Recruitment Marketing Can Help

In the first blog of this series, we discussed that most employees — even the ones who appear satisfied in their current jobs — are open to the idea of changing jobs if the right opportunity comes along.

Continue reading

Reaching Passive Candidates: How an Employee Value Proposition Can Help

In the “Reaching Passive Candidates” blog series, we’re examining how talent acquisition professionals can use candidate motivators and elements of employment branding as a method of triggering a passive candidate’s interest in a job.

Continue reading

The Benefits of Using RPO

Recruitment processing outsourcing (RPO) is transferring the responsibility for part or all of the candidate recruitment process to a third-party expert.

Continue reading

Social Media Employment Branding Improves Candidate Perceptions of Kennametal

The challenge Recent restructuring changes were hindering perceptions of what it’s like to work at Kennametal.

Continue reading

How Gens Y and Z are Changing the Recruiting Game

Every industry is struggling with how to make its process relevant and effective in the face of unprecedented technological change.

Continue reading

Reaching Passive Candidates: What Motivates Them?

Recruiters understand that passive candidates do, in fact, keep an ear to the ground about job opportunities. They may not have embarked on a job hunt — filling out applications and submitting their resumes — but they’re aware of what’s happening in other departments and companies.

Continue reading

How to Stop Losing Out on Quality Candidates

Losing quality applicants because they don’t fit your current openings is a common talent acquisition problem. You need to nurture relationships with interested candidates, keeping them engaged with your organization until the perfect-fit opening comes along.

Continue reading

4 Tips for Attracting Passive Candidates Through Social Media

Passive candidates aren’t as passive as you think: 90 percent of global professionals admit they are interested in hearing about job opportunities.

Continue reading

A Journey Through Your Online Employment Brand Part 4: Pay-Conscious Pete

There are probably as many different reasons to look for a job as there are people looking, and every experience is different. So how do you create and communicate a message that will speak to many different kinds of people?

Continue reading

A Journey Through Your Online Employment Brand Part 3: Hunting Harriet

Much attention is given to how talent acquisition professionals should attract passive candidates. When it comes to active candidates, we can spend less time on these prospects because we assume “post and pray” is an appropriate strategy.

Continue reading