employer brand

A Journey Through Your Online Employment Brand Part 4: Pay-Conscious Pete

There are probably as many different reasons to look for a job as there are people looking, and every experience is different. So how do you create and communicate a message that will speak to many different kinds of people?

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A Journey Through Your Online Employment Brand Part 1: Receptive Ramon

As a talent acquisition professional, one of the most confounding parts of your job can be developing a compelling employment brand and applying it consistently across all online channels. Sometimes it’s tempting to look for the one channel that will matter the most to your candidates. But here’s the thing—there is no one best channel. The truth […]

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How to Use Your Employer Brand to Build a Strong Candidate Pipeline

Building a strong candidate pipeline doesn’t happen overnight. However, organizations can both strengthen its employer brand and increase the likelihood candidates will join its talent communities by building and capitalizing on digital opportunities.

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Want to Enhance Your Employer Brand? Let Your Employees Do The Talking

We all enjoy a good story. In fact, research shows that telling stories is the most powerful way to activate our brains.

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You Get What You Pay For: 3 Reasons to Invest In a Quality Career Site

When it comes to consumer goods or services, most people would agree that the old adage, ‘You get what you pay for’ is right on. We expect that higher-end products are typically of better quality.

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3 Tips For a Great Candidate Experience

I was recently chatting with a friend about his application experience to a well-known technology company.

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5 Things You’re Doing Wrong With Your Career Site

As complicated as the Internet is these days—and as intimidating as technology can be—the truth is that you can’t afford to ignore it.

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Do You Really Need a Career Site?

When you decide to take your employment branding to the next level, the challenge is the same as with most other initiatives—how do you maximize the benefits of a growing program while minimizing the resources needed to manage it?

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How Marketing and HR Can Work Together to Build a Strong Employer Brand

Almost all companies agree it’s difficult to attract top talent. But what is the primary reason for this?

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How Your Employer Brand Impacts the Candidate Experience

Telling your story through an authentic message derived through organizational culture is what employment branding is all about.

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A Love-Hate Relationship Part 2: 5 Things HR Can Learn from Marketing

When a company first dips its toes into the waters of employment branding, it’s not unusual for HR and Marketing to butt heads.

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Employer Branding and the Candidate Experience During Application

We’ve all been there when applying for jobs. Lots of stress, significant time commitment and often little-to-no communication from the employer.

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