There are probably as many different reasons to look for a job as there are people looking, and every experience is different. So how do you create and communicate a message that will speak to many different kinds of people?
As a talent acquisition professional, one of the most confounding parts of your job can be developing a compelling employment brand and applying it consistently across all online channels. Sometimes it’s tempting to look for the one channel that will matter the most to your candidates. But here’s the thing—there is no one best channel. The truth […]
Building a strong candidate pipeline doesn’t happen overnight. However, organizations can both strengthen its employer brand and increase the likelihood candidates will join its talent communities by building and capitalizing on digital opportunities.
We all enjoy a good story. In fact, research shows that telling stories is the most powerful way to activate our brains.
When it comes to consumer goods or services, most people would agree that the old adage, ‘You get what you pay for’ is right on. We expect that higher-end products are typically of better quality.
Almost all companies agree it’s difficult to attract top talent. But what is the primary reason for this?
Telling your story through an authentic message derived through organizational culture is what employment branding is all about.
When a company first dips its toes into the waters of employment branding, it’s not unusual for HR and Marketing to butt heads.
We’ve all been there when applying for jobs. Lots of stress, significant time commitment and often little-to-no communication from the employer.