cmo

Business trends change faster than executives can prepare

It has become something of a cliché to hear that the pace of change in business continues to accelerate. Yet based on the evidence from thousands of in-depth interviews with senior executives for the Global C-suite Study over the course of this year, it’s apparent that there is some truth to the claim. At the […]

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Organizations are reinventing their businesses with AI

A gap is emerging between companies that have embraced artificial intelligence (AI) and those that have not. Early adopters are using AI to rethink and reinvent their enterprises, positioning themselves to discover innovations that were once unimaginable. Those that haven’t yet leveraged AI are missing out on insights and opportunities that could help transform their […]

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The risk of disruption is a regional phenomenon

Nearly half of the more than 7,000 executives we’ve surveyed so far for the IBM Global C-suite Study report little to no disruption in their industries. At first, this finding surprised us. Now, we have a possible explanation for it: Some regions seem to be more affected by disruption than others. If you operate mainly […]

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Companies ignore the threat of disruption at their own peril

Industry disruption is here to stay according to research institutions, top analysts and the business press, but many C-suite executives (CxOs) beg to differ. Almost half of the 6,000 CxOs we’ve surveyed through June as part of the IBM Global C-suite Study say their industry is experiencing little to no disruption today. If disruption really […]

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Blockchain Explorers are breaking away from the competition

As boundaries between industries continue to blur, new leaders are emerging: the Blockchain Explorers. They are far more open to new possibilities and experimentation. They have the capacity to learn fast and the capability to move even faster. And if past performance is any indication, they’re poised to break away. Who are the Explorers? Researchers […]

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Is your digital customer experience nirvana or a nightmare?

In this age of digital disruption, the move to digital customer experience seems inevitable. Companies across industries are aggressively implementing a variety of digital technologies — from mobile apps to virtual reality — to enhance their customer experience. But how much digital do customers really want? The IBM Institute for Business Value took a step […]

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Are you a secure CMO?

I will be part of an event on January 28th with the THINK leaders community and Brian Kilcourse on retail and security. As part of preparing for this event, we discussed what “security” means to CMOs, especially why CMOs should be involved in security and privacy decisions. In particular, there are two strengths that CMOs […]

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C-suite must reads: the Internet of Things, e-mail tips, business-trip secrets, doing good

As an editor and C-suite-focused program lead, I try my best to keep up with topics that help senior executives–and aspiring senior executives–build a competitive edge. Those topics can range from technologies to watch and invest in, to travel tips that can make business trips more successful and comfortable. So this week, I’m going to […]

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Join LIVE: IBM, CMO Club and Wharton professor talk the evolution of marketing

If you’re a marketer, this is a live event you won’t want to miss. Register now to join Friday, September 25th at 11am EST, as IBM’s Jon Busman and the CMO Club’s Sandra Zoratti will be revealing the findings of a new study all about how to future-proof your customers’ buying journey. They surveyed 100 […]

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Evanta CFO Summit Recap: ‘Moore’ Technology, More Problems

  As I previewed last week, I had the honor and privilege to be a featured speaker at Evanta’s sixth annual Dallas CFO Executive Summit on May 27. As always, I enjoyed the give-and-take between speakers and attendees at the Evanta summit, and I know I will be following up with some to discuss these […]

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Powerful partners: CMOs + CIOs = Front office transformation

In our Global Chief Marketing Officer Study , "From Stretched to Strengthened," CMOs told us they are unprepared to face the very challenges that they consider most critical to their future success: the data explosion, social media, channel and device choices,...

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Marketing In The Current Cultural Climate

With the advent of social media and the digital era, consumers are more empowered and demanding than they ever have been before which poses as challenge for marketers in dealing with the increasing influence of social networks.  How are marketing...

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