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CMOs have a new marketing mandate

If ever there was a time for Chief Marketing Officers (CMOs) to take center stage, it’s now. According to the new Global C-suite Study from the IBM Institute for Business Value, market factors surpassed technology as the most important external force impacting C-level survey respondents’ businesses. As more companies adopt foundational digital technologies, these become less […]

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Who’s blazing the blockchain trail in your industry?

Hundreds of potential blockchain use cases are emerging in many industries, leading to large investments in distributed ledgers and smart contract implementations that involve money, health records, property records and supply chain data. Leaders across industries say blockchain could bring solutions that would disrupt current business models and create new ones. How are organizations reacting […]

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It’s time for your organization to take the quantum leap

The business world is approaching a transitional moment. In the coming years, quantum computers for commercial use will be able to perform complex calculations that outpace even the most robust standard computers. The difference is in the processing — quantum computers can handle certain calculations faster than their conventional counterparts. Quantum has the potential to […]

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Finance leaders are unlocking the potential of digital

Finance is the critical component to help the enterprise capitalize on the new digital environment. How? By providing the insights, forecasts and foresights to support the enterprise in making strategic decisions. The CEO looks directly to the CFO to understand the anticipated financial impact of new business models and operational changes in an uncertain business […]

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Combining artificial intelligence with the Internet of Things could make your business smarter

C-suite executives are making an important discovery: the Internet of Things (IoT) coupled with advanced analytics capabilities such as artificial intelligence (AI) can lead to next-level solutions and experiences. To realize greater value from the network, and to radically transform their business and operating models, industry leaders are integrating AI with incoming data from a […]

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Artificial intelligence can elevate the human workforce to meet challenges of the future

From the invention of the mechanical weaving loom at the start of the Industrial Age to the debut of personal computers in the Information Age, people have typically been more hesitant than eager when faced with rapid technological change. In retrospect, it seems laughable that society would view such transformational advances with skepticism. Technological revolution […]

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Business trends change faster than executives can prepare

It has become something of a cliché to hear that the pace of change in business continues to accelerate. Yet based on the evidence from thousands of in-depth interviews with senior executives for the Global C-suite Study over the course of this year, it’s apparent that there is some truth to the claim. At the […]

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Organizations are reinventing their businesses with AI

A gap is emerging between companies that have embraced artificial intelligence (AI) and those that have not. Early adopters are using AI to rethink and reinvent their enterprises, positioning themselves to discover innovations that were once unimaginable. Those that haven’t yet leveraged AI are missing out on insights and opportunities that could help transform their […]

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It’s time to digitally reinvent retail

The retail industry is facing severe disruption. Ever-evolving customer expectations, advances in digital technologies, increased competition from new entrants and encroachment from other industries are all putting immense pressure on traditional, established retailers. The end-to-end consumer value chain is changing beyond recognition. The retail industry is at the vanguard of a revolution that focuses more […]

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Consumers still want cars but seek other mobility options

Will consumers want to own cars in 10 years? Are alternative ownership models the future of mobility? What technologies do people want in cars? These are just some of the questions the IBM Institute for Business Value set out to answer in our auto consumer study, A new relationship – people and cars. We surveyed […]

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Cognitive and AI will revolutionize supply chain operations

The futuristic renderings of science fiction have become reality: Robotic likenesses are now automating and instrumenting a learning supply chain. Artificial intelligence (AI) is making sense of the deluge of operational data from a plethora of devices and cloud applications. This technology also applies advanced mathematics to create products, processes and systems that can adapt […]

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Finance leaders are stepping into the cognitive era

Pressure on chief financial officers (CFOs) to enable enterprise agility and help their businesses make better decisions is intensifying. Finance organizations must now proactively manage business growth and risk. Cognitive computing can help CFOs improve operational efficiency and create the potential for faster profitable growth. According to surveyed chief executive officers (CEOs), finance is one […]

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