Research Brief Now Live! The Experience Revolution: The Game is on


Is your business winning the customer experience game or are you sitting on the sidelines? Companies on the forefront of digitalization are disrupting all industries through digital insights and design, to reimagine the experiences they want customers to have.

This week, THINK Leaders, in collaboration with IBM’s Institute for Business Value (IBV), published The Experience Revolution: The Game is on research brief and four clear messages stood out:

  1. Companies need to think more broadly about experience
  2. The world will be radically different in 12 months
  3. What you don’t measure, you won’t get
  4. You need to build an ecosystem of talent.

Experience the study here!

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