Re: Social Media Tutoring for Execs

In response to: Social Media Tutoring for Execs

“I don’t know what to share” is a common argument against posting
status updates by novices in the online social space, but not very
valid one in my book. If you don’t know what to share, read what
others have shared and respond to their posts! Build your network,
read status updates and respond.

Acknowledging that we all have to learn to crawl before we can
walk, just posting your status update is not truly a social
behaviour. Dialogue, however, is a social behaviour, online as well
as at dinners, receptions and in meetings. What is more
interesting; reading someones randomish status update or getting a
response to your question or feedback on your own status update?
Would a person just blurbing their own experiences become the
center of attention at a dinner party? Except if they were Oscar
Wilde, Stephen Fry or some other extremely verbal, controversial
and witty person of course.

Although Ginni Rometty started updating her status immediately
after being appointed the CEO to be of IBM (and has continued also
after taking over for real), I find it even more noteworthy and
encouraging that she has responded to several of the comments made
by IBM’ers on her board. To me, that shows true adoption of online
social communications.

Another low effort and low threshold aspect of collaboration is
social bookmarking. Once you have dragged the bookmarking short-cut
to your Firefox toolbar (piece of cake, it is), social bookmarking
is a clear-cut case of “doing something differently” and not “doing
something extra”. The logic is simple:

1. All but a fraction of a % of us use browser bookmarks only when

2. Since you only use them online, you may just as well save them
online instead of in your local browser (which also means you will
be able to access your bookmarks from any computer, especially
valuable when getting a new one)

3. As you save them online, you might just as well share them with
others, unless they are confidential or very personal of course.
It’s no extra effort.

Tagging your social bookmarks (i.e. labeling them with
characteristic expressions) makes them easy to find again for you,
and for others too.

So, with no extra effort, you have the same capacity for yourself
BUT you have also shared your knowledge of where the good
information is with others who might need it. And, while doing so,
you have also provided clues to your personality and areas of
interest by the types of bookmarks and tags you have created.

Win – win – win!

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