How social is your business?

As the world becomes more instrumented, interconnected and intelligent and the population continues to embrace social computing, today’s enterprises face the dawn of a new era – the era of the Social Business. Just as the Internet changed the marketplace forever, the integration of social computing into enterprise design represents another enormous shift in the landscape. According to the 2010 Global CHRO Study, more than 700 chief human resource officers and executives from 61 countries, less than a 23% use social networking or collaborative technologies to preserve critical knowledge, while just over a quarter use those tools to spread innovation throughout their organizations. Organizations that successfully transform into a Social Business can potentially reap great benefits – among them the ability to deepen customer relationships, generate new ideas faster and enable a more effective workforce.

We believe the most effective approach to enabling a Social Business centers around helping people discover expertise, develop social networks and capitalize on relationships. A Social Business enables its employees – and customers – to more easily find the information and expertise they seek. It helps groups of people bind together into communities of shared interest and coordinate their efforts to deliver better business results faster. It encourages, supports and takes advantage of innovation and idea creation and builds on the intelligence of the crowd – the collective intelligence of an organization.

An effective Social Business evolves toward a culture characterized by sharing, transparency, innovation and improved decision making. By doing so, it develops deeper relationships with customers and business partners. Ideas and content that an organization can leverage in the pursuit of value creation is a result of people (both inside and outside an organization) documenting and sharing their knowledge and ideas, and other people recognizing, refining and promoting the value of those ideas and content.

Join me and learn more about what is means to be a Social Business and the industry specific implications at the Social Business Industry Symposium, sponsored by Wired Magazine.

Also, register today to engage and contribute in the Social Business Jam, an online collaboration event that will engage participants from around the globe to cooperatively explore the value of social technology in business.

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