CMO

Weather means Business: Weather Data as a Driver for Digital Innovation

The impact of weather on business is underestimated. As organizations are increasingly looking to external data sources to innovate and optimize their business, precise weather data sticks out as a unique source of competitive advantage. Across industries, leading players are using weather data to transform decision making and to enable new business models. ‘Data is […]

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Data as a Service

Big Data unlocks more information than traditional storage approaches can – relational, file stores, streaming, document repositories, unstructured and enterprise repositories all available from within the ‘data lake’ (a Big Data construct where many different types of data reside). It also enables the democratisation of analytics, whereby business users (without formal data management training) use […]

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The Story of Cognitive Beer

As a craft beer enthusiast and dedicated home brewer, I get struck with some of the craziest ideas you could imagine (beer wise, that is). Just a few months ago you could find me in the middle of a freezing night knee deep in the mud, because I thought putting seaweed in a beer sounded […]

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What is 360 Digital Data?

Digital platforms such as Facebook, Instagram, and Google are making billions of dollars from the 360  digital data their users are generating on their platforms. The ability to precisely pinpoint behaviours and trends has never been more instantaneous. Both digital and traditional enterprises are racing to understand how they can exploit this data to better […]

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THINK Leaders Weekly Roundup [3/19-3/24]

How are cities taking advantage of new technologies for big data and data-driven discovery, to improve healthcare, food security, education, and finance? What strategies are top chief marketing officers deploying to maintain a competitive edge? This week’s THINK Leaders blog has the answers. New Thinking Exploring the promise of Big Data for cities and for […]

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Chief Marketing Officers – Leaders of Disruption, Drivers of Growth

Last month, IBM hosted a CMO Live Chat on their THINK Leaders site that focused on the challenges facing CMOs and marketing leaders who seek to excel in a rapidly changing business and marketing environment. I joined Liz Miller from CMO Council, Sandra Zoratti from the CMO Club and Carolyn Heller Baird, from the IBM […]

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A Pi Day 2016 lesson for CMOs

As a marketing executive, you make sure your campaigns are timely and relevant. One tried-and-true strategy is to align campaigns and messaging with seasonal holidays, when customers are naturally searching for and purchasing your company’s products and services. It’s easy to plan campaigns around Christmas and Mother’s Day campaigns – but what about quirkier annual […]

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How CMOs in Torchbearer Organizations Are Succeeding in the Age of Disruption

CMOs sit at a crucial intersection in many organizations. Their role has evolved dramatically over the past few years – from being focused mainly on building brand awareness to one that serves as a key business leader for strategy, innovation and the bottom line. Technological advances are disrupting the status quo and bringing massive turmoil […]

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Top 3 investment areas for marketing budgets:

Last week, we held a very interesting chat with marketing experts in our Think Leaders community. Liz Miller from CMO Council, Sandra Zoratti from the CMO Club and Jane Hiscock from Farland Group joined the chat as well as Carolyn Baird, from the IBM Institute for Business Value. Many questions were answered, about marketing trends, […]

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Are you a secure CMO?

I will be part of an event on January 28th with the THINK leaders community and Brian Kilcourse on retail and security. As part of preparing for this event, we discussed what “security” means to CMOs, especially why CMOs should be involved in security and privacy decisions. In particular, there are two strengths that CMOs […]

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How CMOs should prepare for digital disruption

In our latest C-suite study “Redefining Boundaries,” IBM interviewed more than 700 Chief Marketing Officers worldwide. One of the most striking findings to emerge from the study is the emergence of technology as the main external force impacting the enterprise. CEOs had identified this trend back in 2012, but for the first time in the […]

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Disrupt or be Disrupted

Over the course of 2015, Farland Group has conducted hundreds of qualitative interviews with CMOs, CIOs and CEOs who are members of various advisory groups and engagement programs that we facilitate at major corporations. Across all of these interviews, regardless of country, organization, industry or profession, one theme has come through strongly and consistently: an obsession […]

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