C-suite advice from a start-up: apply crowd-funding for innovative partnerships

Sometimes the best advice for C-suite executives at major corporations comes from unexpected places–even from a small social enterprise startup.

This beautiful and inspiring video featuring Chris Gourlay, the CEO and founder of the UK-based startup Spacehive,a crowd-funding platform for civic projects, offers inspiration for CEOs (and CFOs, CMOs, CIOs, COOs or CDOs) in any industry. What I love about this video is the mix of optimism and practicality that Gourlay embodies as a CEO. His team’s platform is an elegant online experience where corporations and governments, as well as entrepreneurs and individual citizens, can easily share innovative ideas and then make them happen together.

The key takeaway for enterprise C-suite executives is that creating a simple crowd-funding site is an effective way to forge partnerships among unexpected partners who share the same passion and enthusiasm to reach a goal. So much so that they want to commit with time and resources. This model might be interesting to re-create for your own company’s intranet, where internal stakeholders commit time and share budget responsibilities. Or perhaps if you’re interested in sponsoring social responsibility initiatives, Spacehive itself might be a place to start.

Yes, Spacehive is similar to Kickstarter and other crowd-funding startups. But its specific focus around civic projects increases the odds that it will attract like minds and hearts. As you saw in this video, Spacehive’s CEO is a lovely mix of mind and heart–he comes across as a very authentic leader, and you can sense how much he believes in his platform and its ability to inspire people to solve problems.

If you enjoyed this “In the City With” video, you can find more as well as articles and ideas for city leaders at People for Smarter Cities, also produced by IBM.

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