Zeynep Tolon

Top 3 investment areas for marketing budgets:

Last week, we held a very interesting chat with marketing experts in our Think Leaders community. Liz Miller from CMO Council, Sandra Zoratti from the CMO Club and Jane Hiscock from Farland Group joined the chat as well as Carolyn Baird, from the IBM Institute for Business Value. Many questions were answered, about marketing trends, […]

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Are you a secure CMO?

I will be part of an event on January 28th with the THINK leaders community and Brian Kilcourse on retail and security. As part of preparing for this event, we discussed what “security” means to CMOs, especially why CMOs should be involved in security and privacy decisions. In particular, there are two strengths that CMOs […]

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How CMOs should prepare for digital disruption

In our latest C-suite study “Redefining Boundaries,” IBM interviewed more than 700 Chief Marketing Officers worldwide. One of the most striking findings to emerge from the study is the emergence of technology as the main external force impacting the enterprise. CEOs had identified this trend back in 2012, but for the first time in the […]

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