A Pi Day 2016 lesson for CMOs

As a marketing executive, you make sure your campaigns are timely and relevant. One tried-and-true strategy is to align campaigns and messaging with seasonal holidays, when customers are naturally searching for and purchasing your company’s products and services. It’s easy to plan campaigns around Christmas and Mother’s Day campaigns – but what about quirkier annual […]

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C-suite must reads: the Internet of Things, e-mail tips, business-trip secrets, doing good

As an editor and C-suite-focused program lead, I try my best to keep up with topics that help senior executives–and aspiring senior executives–build a competitive edge. Those topics can range from technologies to watch and invest in, to travel tips that can make business trips more successful and comfortable. So this week, I’m going to […]

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C-suite advice from a start-up: apply crowd-funding for innovative partnerships

Sometimes the best advice for C-suite executives at major corporations comes from unexpected places–even from a small social enterprise startup. This beautiful and inspiring video featuring Chris Gourlay, the CEO and founder of the UK-based startup Spacehive,a crowd-funding platform for civic projects, offers inspiration for CEOs (and CFOs, CMOs, CIOs, COOs or CDOs) in any […]

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Storytelling tips for CDOs attending the Chief Data Officer Asia Forum July 7-8

As the editor-in-chief of THINK Leaders, I am regularly exposed to trends and strategies that are top of mind for for C-suite leaders. One of the most surprising and recurring issues to surface within recent months is the need for chief data officers to hone their storytelling skills. Yes, you read that correctly. And what […]

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