Rebecca Shockley

Analytics can help nonprofits leap ahead of their competition

The rise of digital platforms coupled with increasing donor demand for transparency means nonprofit organizations need to leap into action with their data and analytics capabilities before they lag others and lose out. Nonprofit organizations often fill critical gaps in the social fabric of the world, yet few can afford to leverage technologies that are […]

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Customer Analytics Pave the New Path to Value

A strong focus on customer-related analytics is one of the key attributes that distinguishes the most analytically sophisticated organizations identified in our recent research, Analytics: The new path to value . It is also a focus of the new IBM initiative,...

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