Social business are we asking the right questions?

Social business is driving many changes in behaviour both within the organization and in the market place generally, but the really big shift is the area of consumer to consumer interaction. Consumers talking to each other, via social media, represent an...

Continue reading

Driving the social business agenda – New conversations and new capabilities

A few short years ago, the developing social networking space was regarded as somewhat of a curiosity. Many organizations looked on with some indifference as social networking sites such as Facebook started to emerge. But all that has changed dramatically in a...

Continue reading

More power to the consumer – the changing face of social business

A revolution is happening out there with consumers, and is accelerating in scale and pace.   Many years ago, business was very transactional with relatively limited real connection between the consumer and seller. Remember the model T Ford? Any color is...

Continue reading