Digital Strategist Manager, IBM Talent Acquisition Optimization
Kara Zenk is the Digital Strategist Manager for IBM Employment Branding. In her role, she works with clients to develop social and digital media strategies and techniques that support their overall recruitment programs. She also manages and oversees all initiatives for growing the IBM Talent Acquisition Optimization and Employment Branding digital presence, including thought leadership, interactive content and digital strategy across major social channels. Ms. Zenk is passionate about social media and strategic marketing, and has a keen eye for all things design. With a background in graphic design, she incorporates best practices into visual strategy when executing for social media. Prior to her current role, she oversaw advertising and branding initiatives for IBM Smarter Workforce, leading a team of designers. Ms. Zenk holds a Bachelor of Science in Business Management from Minnesota State University-Mankato and has a post-baccalaureate certificate in graphic design from the Minneapolis College of Art and Design (MCAD).