Chief Marketing Officers – Leaders of Disruption, Drivers of Growth

Last month, IBM hosted a CMO Live Chat on their THINK Leaders site that focused on the challenges facing CMOs and marketing leaders who seek to excel in a rapidly changing business and marketing environment. I joined Liz Miller from CMO Council, Sandra Zoratti from the CMO Club and Carolyn Heller Baird, from the IBM […]

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Disrupt or be Disrupted

Over the course of 2015, Farland Group has conducted hundreds of qualitative interviews with CMOs, CIOs and CEOs who are members of various advisory groups and engagement programs that we facilitate at major corporations. Across all of these interviews, regardless of country, organization, industry or profession, one theme has come through strongly and consistently: an obsession […]

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