digital

Social Marketing Strategy 2020

Changes in the digital landscape mean marketing departments need to do more to ensure they’re getting their message across. Two -thirds of electronics companies either have a limited strategy, or no strategy at all, for integrating digital in their businesses – despite the fact that the number of social network users around the world is […]

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Global Connected Car Trends and Local Business Strategies

IDC (International Data Corporation, a premier global provider of market intelligence, advisory services, and events for IT, telecommunications and consumer technology markets) organized an Internet of Things (IoT) conference in Turkey on December 10, 2015. IBM was one of the premier conference partners, and I had the honor to moderate a roundtable discussion on Connected […]

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Hello Industry 4.0! – Highlights @ Cebit Fare 2015 in Hannover/Germany – An electronics industry perspective

Hello Industry 4.0! Highlights @ Cebit Fare 2015 in Hanover/Germany – An electronics industry perspective The Cebit fare in Hannover closes its doors today after an intense week of news. 3.300 exhibitors from 70 countries welcomed 200.000 visitors under the theme d!conomy with the partner country China this year. Key topics are Big Data & […]

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Digital marketing: How to get outsiders to generate your marketing content

Cristene Gonzalez-Wertz recently published some practical guidance for why and how semiconductor marketers should create compelling content on their websites to drive potential buyers their way. While many semiconductor companies have yet to take that first step, the leaders in the industry are taking it up a notch. No matter how good your marketers, there […]

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Semiconductor Companies: You Need Digital Marketing, Now

In 2012, the top ten semiconductor companies locked up 51% of the business, with Intel leading that pack – with nearly 16% market share followed by Samsung with 10%. It was, of course a mixed bag of economic results – with different companies taking different strategies, some succeeding and some failing. Only 3 players showed […]

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Sneak-Preview: Upgrade on IBM’s Point of View for the Power & Automation Equipment Industry

A team of IBM industry experts is in the process of finishing an updated Point of View (PoV) for the The Power & Automation Equipment segment.  As we get closer to its release, we wanted to share with you important findings, questions and perspectives that we hope challenge your thinking.  We also hope you’ll join […]

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3D Printing – Transforming The Supply Chain: Part 2

What if you could get that critical, custom part the same day that you needed it for an urgent warranty repair for a customer? What if you could avoid the cost of carrying expensive, slow-moving service inventory items and eliminate the lead-time associated...

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Re: 3D Printing – Transforming The Supply Chain: Part 1

In response to: 3D Printing – Transforming The Supply Chain: Part 1 Hi Leonard, great post - what's the time line defined in your benefits analysis?

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3D Printing – Transforming The Supply Chain: Part 1

There is a great deal of buzz around 3D printing (also known as 3D manufacturing or additive manufacturing in its broader terms) in today ’ s tech press. 3D manufacturing's increasing prominence is underscored by President Obama ’ s inaugural...

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Health Care Technology: Mobility Has Changed the Patient

I have heard many times before that innovation is the key to industry evolution. For healthcare -- an industry struck by high, controlled costs, constant legislative regulation and oversight, and a warehouse full of space consuming, out-dated technology –...

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