Industry Insights

VIDEO: Generation Z on “Uniquely Generation Z”

Here we are, at the beginning of the end of the first month of 2017. And just in case you’ve been hiding under a rock, the National Retail Federation Retail’s Big Show rocked the consumer-facing industries just two weeks ago, and we have fresh, new research on Generation Z — the “Uniquely Generation Z” study.

The Cognitive Era Marches On

If retailers and brands at NRF 2016 were skeptical of what IBM Watson could bring to a company in terms of business value, their questions were answered in 2017, as the IBM booth was littered with use cases showing how IBM Watson can help modern companies achieve a differentiated experience.  The IBM booth also featured case studies of brands — Staples and — that are IBM Watson trailblazers and are using this technology to guarantee memorable shopping experiences.

Curiosity abounds around IBM Watson, as was evidenced by IBM’s slam-packed booth at NRF 2017.  Visit this page to get the full rundown of what was featured by IBM at NRF 2017. Also, consider subscribing to the IBM Retail YouTube channel for a steady stream of video content captured at this year’s NRF event.

To Z, or not to Z?

One of the highlights of this year’s NRF event was the release of the much anticipated Uniquely Generation Z study — a global study launched by the IBM Institute of Business Value (IBV) that is one of the largest global Generation Z studies to date.

Did you know that, although they are “digital natives” in the truest sense of the word, members of Generation Z still largely prefer shopping in stores?  Did you know that Generation Z is potentially the most technologically impatient generation we’ve seen yet, being willing to jump to the next digital experience if their current experience is slow or user-unfriendly?

All this and more is featured in the Generation Z study that was released at NRF 2017, which is the first piece of a three-part study series surrounding this unique generation.  The fact remains, if you’re not prepared for this influential generation, you should start getting prepared today.

Hear from Gen Z, from Gen Z

One of the activities at NRF surrounding Gen Z was a pre-NRF online panel discussion, featuring IBV “Uniquely Generation Z” researcher Jane Cheung, STORES Magazine editor Susan Reda and two actual Gen Z students from New York’s Fashion Institute of Technology.

The panel was a great way to see the findings from the Gen Z study come to life, by seeing the world through the eyes of a couple of Gen Z students.  Take a look at the video below to see the full panel in action.

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