Industry Insights

Under Armour invests in eCommerce

under armour

Industries are changing. Can I get an amen?

Under Armour announced today plans to open a massive 1.3 million square-foot distribution and warehouse facility located just outside of Baltimore, Maryland. The behemoth facility, known as the “Sparrows Point Distribution House” will employ approximately 1,000 employees in the Baltimore area and will feature state-of-the-art equipment and systems to elevate Under Armour’s already thriving eCommerce business.

In this instance, Under Armour is notorious innovator and is heavily investing in its direct-to-consumer market, even though the company is a health and fitness apparel manufacturer. In the words of Under Armour CEO Kevin Plank, “The new Distribution House will be a top-notch service engine for our eCommerce business to deliver the right product, to the right place at the right time to our growing consumer base and athletes around the world.”

For the full story, see this link.

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