Industry Insights

TREND: Globally, people spend more than eight hours a day consuming Media. What’s YOUR CPG or Retail Digital Marketing Strategy?!

Around the world, I still see a propensity for many CPG and Retail people relying upon traditional, face-to-face venues for marketing.  However, with the exploosion of digital and the hyper-connected consumer, I think many companies are struggling with the development of and / or the execution of their digital marketing strategy.  Please take a look at this great article in MediaPost by Larissa Faw, and share your thoughts.

Read more:  http://www.mediapost.com/publications/article/250980/people-spend-492-minutes-a-day-on-media.html?utm_source=newsletter&utm_medium=email&utm_content=headline&utm_campaign=83277

http://www-03.ibm.com/software/products/en/category/digital-marketing

IBM Worldwide Retail Industry Analytics Portfolio Marketing Manager

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