December 13, 2011 | Written by: Brian Eccles
Categorized: Industry Insights
IBM was a sponsor and presenter last month at the Promotion Optimization Institute’s important industry event The “Predictive: Path to Promotion Optimization Summit. POI
is the key industry body in the world of trade promotion for consumer goods and retail companies. Presentations from this November event – twelve of them – are currently available online
. The importance of collaborative trade promotion to consumer goods companies, retailers, shoppers, and consumer shows no sign of waning, so be sure to check out this great information.