Industry Insights

The State of Marketing 2013, IBM’s Global Survey of Marketers

Marketer’s Biggest Challenges and Opportunities Reveal How Marketers are Integrating Technologies in Response to Shifting Customer Channel Preferences

As consumers continue to embrace social and mobile channels in ever-increasing numbers, leading marketers are finding new ways to integrate technologies and transform their marketing approaches in order to keep up.

Get an in-depth look at how marketers from across the globe are responding to shifting customer channel preferences, and gain important insights into the underlying characteristics of successful marketing organizations.

The fourth annual IBM Global Survey of Marketers results reveal that in order to meet the demands of connected customers and maximize the success of their organizations, marketers must orchestrate and adjust their campaign activities across all channels by applying real-time technologies and advanced analytics.

Discover how leading marketers are outperforming their peers by integrating new and innovative digital and traditional channels to drive real-time personalized marketing and optimized customer experiences.

IBM Worldwide Retail Industry Analytics Portfolio Marketing Manager

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Build your own wonder

Wonder-ing out of the uncanny valley The “uncanny valley” is a phrase used to describe machines or systems that at the same time appear close to human, but elect a sense of revulsion rather than wonder.  Creepy is another word that gets used.  It is an old idea (first used by a Japanese roboticist working […]

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More wonders

In my last post (“A time of wonders“) I finished on the idea that “machines like HAL or Her are referred to as super-intelligent or as strong artificial intelligence…and that most experts agree that we are probably 60 years away from being able to create systems like that, but there are many wonders available to […]

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A time of wonders

Wonders indeed.  Last year a man’s life was saved in Missouri when his Tesla car drove him to hospital on autopilot. It seems that every day we read headlines like that one: you could call it a time of wonders, and all of them seem to be the result of artificial intelligence or AI. It […]

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